Managing a Public Speaker Bureau A Manual for Health and Human Services Organizations

Name: Managing a Public Speaker Bureau A Manual for Health and Human Services Organizations
Availability: InStock
ISBN: 9780306485664

ISBN-10: 0306485664

ISBN-13: 9780306485664

Edition: 2005

Authors: Stephen F. Gambescia, Evelyn Gonzalez

List price: $54.99

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Description:

Outlining and explaining the essential elements of a well-organised and meaningful public speaker's bureau for health and human service organisations, this text evaluates the components that make up a 'purpose-driven' service as well as how to implement such solutions.

Book details

List price: $54.99
Copyright year: 2005
Publisher: Springer
Publication date: 9/21/2004
Binding: Hardcover
Pages: 124
Size: 6.10" wide x 9.25" long x 0.50" tall
Weight: 0.990
Language: English

Evelyn Gonzalez is associate professor of history at William Paterson University in New Jersey.



List of Exhibits


Introduction



The Purpose of Your Organization's Public Speaker Bureau



Creating Your Promotional Material


Unique Identifier


Aesthetically Attractive


Benefits Statement


List of Topics


Speaker Request Form


Procedures, Policies, and Conditions


Other Information



Recruiting Speakers for Your Speaker Bureau


Speaker Characteristics


Recruitment Is a Process



Orienting and Training Your Speakers


Topical and Issue Areas


Public Speaking Techniques


Logistics Training for Your Speaker


Formal Public Speaker Bureau Trainings



Tools and Resources for Your speakers


Resources


Educational Tools


Equipment



Publicizing Your Public Speaker Bureau


News Releases


Homepage on the World Wide Web


Direct Mail


"What Else?" Marketing


Speakers' Marketing



Coordinating Requests from Your Constituents


Processing Your Speaker Bureau Requests


Interaction with the Group's Contact/Coordinator



Securing a Speaker for an Engagement


Confirming the Speaker Request


Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement



Evaluating Your Public Speaker Bureau Program


Overall Program Evaluation


Other Speaker Evaluation Questions


Evaluating the Site and Site Coordinator


Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program


Designing an Evaluation Program for Your Speakers Bureau


Balancing Systematic and Informal Evaluations



Summary and Final Tips for Success


Index