What Women Watched Daytime Television in the 1950s

Name: What Women Watched Daytime Television in the 1950s
Availability: OutOfStock
ISBN: 9780292706262

ISBN-10: 029270626X

ISBN-13: 9780292706262

Edition: 2005

Authors: Marsha Francis Cassidy

List price: $55.00

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Description:

In this pathfinding book, based on original archival research, Marsha F. Cassidy offers the first thorough analysis of daytime television' earliest and most significant women' genres, appraising from a feminist perspective what women watched before soap opera rose to prominence. After providing a comprehensive history of the early days of women' programming across the nation, Cassidy offers a critical discussion of the formats, programs, and celebrities that launched daytime TV in AmericaKate Smith' variety show and the famed singer' unsuccessful transition from patriotic radio star to 1950s TV idol; the "charm boys" Garry Moore, Arthur Godfrey, and Art Linkletter, whose programs honored…

Book details

List price: $55.00
Copyright year: 2005
Publisher: University of Texas Press
Publication date: 5/1/2005
Binding: Hardcover
Pages: 276
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.188
Language: English



Acknowledgments



Introduction: Daytime Television in the Era of the Feminine Mystique, 1948-1960



The Dawn of Daytime: Reaching Out to Women across America



Kate Smith: Remembering the Future



The Charm Boys Woo the Audience




Misery Loves Company: Strike It Rich, Glamour Girl, and the Critics



Domesticity in Doubt: Arlene Francis andHome



Matinee Theaterand the Question of Soap Opera



At a Loss for Words: Queen for a Day, It Could Be You, Who Do You Trust?, andThe Big Payoff



Conclusion: Visions of Femininity


Notes


Works Cited


Index