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Business Start up 2013 The Most Comprehensive Annually Updated Guide for Entrepreneurs

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ISBN-10: 0273778757

ISBN-13: 9780273778752

Edition: 8th 2012

Authors: Sara Williams

List price: $19.99
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Description:

Updated for 2013, this is an indispensable guide to starting and running a small business. With sections on getting started, direct marketing, building customer relations, management and accounting, this text is a bible for small businesses.
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Book details

List price: $19.99
Edition: 8th
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 8/30/2012
Binding: Paperback
Pages: 480
Size: 6.00" wide x 9.00" long x 1.50" tall
Weight: 1.540

Sara Williams is the founder and Chief Executive of Aim-quoted Vitesse Media PLC, a growing online and print information publisher, specialising in business, investment and tax. Sara is a former investment analyst and lecturer in finance and had a very successful career in financial and business journalism.. She has contributed to many major newspapers, including the Financial Times and the Sunday Times and was a weekly columnist for the Daily Express. Sara also wrote for Which? magazine and appeared regularly on radio and TV. She is the author of the FT Guide to Business Start Up and FT Guide to Personal Tax.

Acknowledgements
Updates and further information
You and your ideas
Who will buy?
A spot of coaching
Your business identity
Are you sure?
The business plan
Timing the jump
Less than 100 per cent
Off the peg
Franchises
Beating the pirates
The right name
Getting the message across
Getting new customers
Building customer relationships
How to set a price
Choosing your workplace
information technology - and other equipment
Professional back-up
Getting the right staff
Your rights and duties as an employer
Your business and the environment
Insurance
Forecasting
Raising the money
Staying afloat
Moving ahead
Not waving but drowning
Keeping the record straight
Tax
VAT
Pensions and retirement
*References
Index