How to Start Your Own Business for Entrepreneurs How to Start Your Own Business for Entrepreneurs

Name: How to Start Your Own Business for Entrepreneurs How to Start Your Own Business for Entrepreneurs
Price: 4.64 USD
Availability: InStock
ISBN: 9780273772170

ISBN-10: 0273772171

ISBN-13: 9780273772170

Edition: 2nd 2012 (Revised)

Authors: Robert Ashton

List price: $16.99

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Book details

List price: $16.99
Edition: 2nd
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 6/14/2012
Binding: Paperback
Pages: 336
Size: 5.67" wide x 8.39" long x 0.87" tall
Weight: 1.144
Language: English



About the author


Introduction to the second edition


Introduction to the first edition


How to use this book



Before you start



See your future as an entrepreneur - crystal clear



How to find your biggest business opportunity



How to be really sure your business idea will fly



Business type - what's possible



Business structure - building in room to grow



Finding the perfect place - business premises



Starting up or taking over an existing enterprise



Planning to succeed



How to write a convincing plan



Where to find the money you need



Advisers and mentors and why they're important



Timing is everything - how to decide when to start



Finding customers



Where to look for the best customers



How to develop the right brand and image



Marketing in a nutshell



Your winning marketing message



How to make sure your website is a winner



How to get good PR and keep on getting it



Ways that anyone can be good at selling



Reputation - making friends and influencing people



Managing your business



How to do your bookkeeping without tears



How to make your profits bigger



Financial factors to watch as you start to grow



How to minimise risk and sleep well at night



Your first employee - how to take this giant leap



Growing your business



Measuring what matters



Lifestyle or wealth - a chance to reflect and review your goals


Index