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How to Start Your Own Business for Entrepreneurs

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ISBN-10: 0273772171

ISBN-13: 9780273772170

Edition: 2nd 2012 (Revised)

Authors: Robert Ashton

List price: $14.99
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Book details

List price: $14.99
Edition: 2nd
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 6/14/2012
Binding: Paperback
Pages: 336
Size: 5.47" wide x 8.44" long x 0.84" tall
Weight: 1.144
Language: English

About the author
Introduction to the second edition
Introduction to the first edition
How to use this book
Before you start
See your future as an entrepreneur - crystal clear
How to find your biggest business opportunity
How to be really sure your business idea will fly
Business type - what's possible
Business structure - building in room to grow
Finding the perfect place - business premises
Starting up or taking over an existing enterprise
Planning to succeed
How to write a convincing plan
Where to find the money you need
Advisers and mentors and why they're important
Timing is everything - how to decide when to start
Finding customers
Where to look for the best customers
How to develop the right brand and image
Marketing in a nutshell
Your winning marketing message
How to make sure your website is a winner
How to get good PR and keep on getting it
Ways that anyone can be good at selling
Reputation - making friends and influencing people
Managing your business
How to do your bookkeeping without tears
How to make your profits bigger
Financial factors to watch as you start to grow
How to minimise risk and sleep well at night
Your first employee - how to take this giant leap
Growing your business
Measuring what matters
Lifestyle or wealth - a chance to reflect and review your goals
Index