Brilliant Marketing Plans What to Know and Do to Make a Successful Plan

Name: Brilliant Marketing Plans What to Know and Do to Make a Successful Plan
Availability: OutOfStock
ISBN: 9780273756293

ISBN-10: 027375629X

ISBN-13: 9780273756293

Edition: 2011

Authors: Ian Linton

List price: $12.99

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Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.

Book details

List price: $12.99
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 8/25/2011
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.880
Language: English



About the author


Introduction: What makes a brilliant marketing plan?



Products



Speed up product development



Launch a new product



Add value with service



Market development



Educate the market



Reposition a company



Take your business online



Make the most of social media



Sales channels



Improve sales force performance



Reduce the sales cycle



Develop key account business



Manage customer partnerships effectively



Improve distributor performance



Control competitors



Customers



Enhance the customer experience



Strengthen customer relationships


Conclusion: Keep tuned to the market


Index