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Brilliant Marketing Plans What to Know and Do to Make a Successful Plan

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ISBN-10: 027375629X

ISBN-13: 9780273756293

Edition: 2011

Authors: Ian Linton

List price: $12.99
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Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.
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Book details

List price: $12.99
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 8/25/2011
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.880
Language: English

About the author
Introduction: What makes a brilliant marketing plan?
Speed up product development
Launch a new product
Add value with service
Market development
Educate the market
Reposition a company
Take your business online
Make the most of social media
Sales channels
Improve sales force performance
Reduce the sales cycle
Develop key account business
Manage customer partnerships effectively
Improve distributor performance
Control competitors
Enhance the customer experience
Strengthen customer relationships
Conclusion: Keep tuned to the market