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Smart Retail Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

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ISBN-10: 0273744542

ISBN-13: 9780273744542

Edition: 3rd 2011 (Revised)

Authors: Richard Hammond

List price: $16.99
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This retail manual uncovers the key elements that separate the great retailers from the average, the killer brands from the also-rans. Covering everything from creating the ultimate retail experience to understanding your customer, the book provides practical ideas and strategies.
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Book details

List price: $16.99
Edition: 3rd
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 4/14/2011
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.25" long x 0.50" tall
Weight: 1.012
Language: English

Introduction to the Third Edition
Preface - Why retailing?
You Starting at the beginning
What do you want for yourself?
Rising above the crowd
Keeping it simple
Rolling those snowballs
Team Make us happy and we will make you money
What's the Big Idea?
How to build great teams
How to get people out of bed
All we need is a little better every time
Customer Make me happy and I will give you my money
We love shopping here!
Price and value
Promote or die
Marketing for real people
Store Make it brilliant and they will spend
The great big theatre of shop
Detail, detail, detail - the store environment
And finally... how we got here
Epilogue - And we're done?
Your job and Smart Retail
Take-action time
Street Time
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