Smart Retail Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

Name: Smart Retail Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
Availability: OutOfStock
ISBN: 9780273744542

ISBN-10: 0273744542

ISBN-13: 9780273744542

Edition: 3rd 2011 (Revised)

Authors: Richard Hammond

List price: $16.99

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This retail manual uncovers the key elements that separate the great retailers from the average, the killer brands from the also-rans. Covering everything from creating the ultimate retail experience to understanding your customer, the book provides practical ideas and strategies.

Book details

List price: $16.99
Edition: 3rd
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 4/14/2011
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.25" long x 0.50" tall
Weight: 1.012
Language: English



Acknowledgements


Introduction to the Third Edition


Preface - Why retailing?



You Starting at the beginning



What do you want for yourself?



Rising above the crowd



Keeping it simple



Rolling those snowballs



Team Make us happy and we will make you money



What's the Big Idea?



How to build great teams



How to get people out of bed



All we need is a little better every time



Customer Make me happy and I will give you my money



We love shopping here!



Price and value



Promote or die



Marketing for real people



Store Make it brilliant and they will spend



Discovery!



The great big theatre of shop



Detail, detail, detail - the store environment



And finally... how we got here


Epilogue - And we're done?



Your job and Smart Retail



Take-action time



Street Time



Books for retailers


Index