New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan
Edition: 3rd 2010 (Revised)
List price: $24.99
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Description: Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $24.99
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 6/10/2010
Size: 6.00" wide x 9.25" long x 0.75" tall
|Why read this book?|
|Road test your new business idea|
|My opporturnity: Why will or won't this work?|
|Will the fish bite?|
|Is this a good market?|
|Is this a good industry?|
|How long will your advantage last?|
|What drives your entrepreneurial dream?|
|Can you and your team execute?|
|Your connections matter: Which matter most?|
|Putting the seven domains to work to develop your opportunity|
|What to do before you write your business plan|
|Toolkits for your road test|
|How to learn what you don't know you don't know|
|Market analysis worksheet|
|Industry analysis checklist|
|Determining the viability of your business model|
|Do-it-yourself marketing research for your new business road test|
|Getting help wfth your road test|
|Appendix - Research methodology|