New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan

Name: New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan
Price: 6.54 USD
Availability: InStock
ISBN: 9780273732792

ISBN-10: 027373279X

ISBN-13: 9780273732792

Edition: 3rd 2010 (Revised)

Authors: John W. Mullins

List price: $24.99

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Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.

Book details

List price: $24.99
Edition: 3rd
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 6/10/2010
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.408
Language: English



Why read this book?


Author's acknowledgements


Publisher's acknowledgements



Road test your new business idea



My opporturnity: Why will or won't this work?



Will the fish bite?



Is this a good market?



Is this a good industry?



How long will your advantage last?



What drives your entrepreneurial dream?



Can you and your team execute?



Your connections matter: Which matter most?



Putting the seven domains to work to develop your opportunity



What to do before you write your business plan



Toolkits for your road test



How to learn what you don't know you don't know



Market analysis worksheet



Industry analysis checklist



Determining the viability of your business model



Do-it-yourself marketing research for your new business road test



Evidence-based forecasting



Getting help wfth your road test


Appendix - Research methodology


Notes


Index