New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan

ISBN-10: 027373279X

ISBN-13: 9780273732792

Edition: 3rd 2010 (Revised)

Authors: John W. Mullins

List price: $24.99
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
eBooks Starting from $38.50
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought

Book details

List price: $24.99
Edition: 3rd
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 6/10/2010
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.408
Language: English

Why read this book?
Author's acknowledgements
Publisher's acknowledgements
Road test your new business idea
My opporturnity: Why will or won't this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
How long will your advantage last?
What drives your entrepreneurial dream?
Can you and your team execute?
Your connections matter: Which matter most?
Putting the seven domains to work to develop your opportunity
What to do before you write your business plan
Toolkits for your road test
How to learn what you don't know you don't know
Market analysis worksheet
Industry analysis checklist
Determining the viability of your business model
Do-it-yourself marketing research for your new business road test
Evidence-based forecasting
Getting help wfth your road test
Appendix - Research methodology
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.