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Marketing Planning Strategy, Environment and Context

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ISBN-10: 0273724711

ISBN-13: 9780273724711

Edition: 2010

Authors: Jim Blythe, Phil Megicks

List price: $60.99
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Book details

List price: $60.99
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 5/6/2010
Binding: Paperback
Pages: 288
Size: 7.50" wide x 10.25" long x 0.50" tall
Weight: 1.540
Language: English

Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic - he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot's licence and has learned to play drums in a samba band, so the beat goes on.nbsp;Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for…