How to Start Your Own Business for Entrepreneurs

Name: How to Start Your Own Business for Entrepreneurs
Availability: OutOfStock
ISBN: 9780273723585

ISBN-10: 0273723588

ISBN-13: 9780273723585

Edition: 2009

Authors: Robert Ashton

List price: $24.99

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Book details

List price: $24.99
Copyright year: 2009
Publisher: FT Press
Publication date: 12/7/2009
Binding: Paperback
Pages: 312
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 1.034
Language: English



…for Entrepreneurs


About the author


Acknowledgements


Introduction



Before you start



See your future as an entrepreneur–crystal clear



How to find your biggest business opportunity



How to be really sure your business idea will fly



Business structure–building in room to grow



Finding the perfect place–business premises



Starting up or taking over an existing enterprise



Planning to succeed



How to write a convincing plan



Where to find the money you need



Advisers and mentors and why they're important



Timing is everything–how to decide when to start



Finding customers



Where to look for the best customers



How to develop the right brand and image



Your winning marketing message



How to make sure your website is a winner



How to get good PR and keep on getting it



Marketing in a nutshell



Ways that anyone can be good at selling



Reputation–making friends and influencing people



Managing your business



How to do your book-keeping without tears



How to make your profits bigger



Financial factors to watch as you start to grow



How to minimise risk and sleep well at night



Your first employee–how to take this giant leap



How to manage your business day to day



Looking ahead



Building value into your business



Lifestyle or wealth–a chance to reflect and review your goals


Index