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How to Start Your Own Business for Entrepreneurs

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ISBN-10: 0273723588

ISBN-13: 9780273723585

Edition: 2009

Authors: Robert Ashton

List price: $24.99
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Book details

List price: $24.99
Copyright year: 2009
Publisher: FT Press
Publication date: 12/7/2009
Binding: Paperback
Pages: 312
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 1.034
Language: English

…for Entrepreneurs
About the author
Acknowledgements
Introduction
Before you start
See your future as an entrepreneur–crystal clear
How to find your biggest business opportunity
How to be really sure your business idea will fly
Business structure–building in room to grow
Finding the perfect place–business premises
Starting up or taking over an existing enterprise
Planning to succeed
How to write a convincing plan
Where to find the money you need
Advisers and mentors and why they're important
Timing is everything–how to decide when to start
Finding customers
Where to look for the best customers
How to develop the right brand and image
Your winning marketing message
How to make sure your website is a winner
How to get good PR and keep on getting it
Marketing in a nutshell
Ways that anyone can be good at selling
Reputation–making friends and influencing people
Managing your business
How to do your book-keeping without tears
How to make your profits bigger
Financial factors to watch as you start to grow
How to minimise risk and sleep well at night
Your first employee–how to take this giant leap
How to manage your business day to day
Looking ahead
Building value into your business
Lifestyle or wealth–a chance to reflect and review your goals
Index