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| The Context of Public Relations | |
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| Public Relations origins - definitions and history | |
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| Management and organisation of Public Relations | |
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| Role of the Public Relations practitioner | |
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| Media context of contemporary public relations and journalism | |
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| Public relations and democracy | |
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| Community and society: corporate social responsibility (CSR) | |
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| International context of public relations | |
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| Public relations theories and concepts | |
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| Public relations theories: an overview | |
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| Public relations as planned communication | |
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| Public relations research and evaluation | |
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| Audiences, stakeholders, publics | |
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| Corporate image, reputation and identity | |
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| Public relations, propaganda and the psychology of persuasion | |
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| Ethics and professionalism in public relations | |
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| Public relations specialisms | |
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| Media relations | |
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| Internal communication | |
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| Managing community involvement programmes | |
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| Issues management | |
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| Crisis public relations management | |
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| Public relations and the consumer | |
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| Business-to-business public relations | |
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| Public affairs | |
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| Financial Public Relations (FPR) | |
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| Public relations for information and communications technologies: principles and planning | |
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| Integrated marketing communications | |
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| Sponsorship | |
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| Sectoral considerations | |
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| Corporate communication | |
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| Campaigning organisations and pressure groups | |
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| Public sector communication and social marketing | |
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| Arts, leisure and entertainment public relations | |
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| Celebrity and Public Relations | |
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| What next? Future issues for public relations | |