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Exploring Public Relations

ISBN-10: 0273715941

ISBN-13: 9780273715948

Edition: 2nd 2009

Authors: Ralph Tench, Liz Yeomans

List price: $125.00
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Book details

List price: $125.00
Edition: 2nd
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 8/9/2009
Binding: Paperback
Pages: 696
Size: 7.50" wide x 10.00" long x 1.00" tall
Weight: 1.210
Language: English

The Context of Public Relations
Public Relations origins - definitions and history
Management and organisation of Public Relations
Role of the Public Relations practitioner
Media context of contemporary public relations and journalism
Public relations and democracy
Community and society: corporate social responsibility (CSR)
International context of public relations
Public relations theories and concepts
Public relations theories: an overview
Public relations as planned communication
Public relations research and evaluation
Audiences, stakeholders, publics
Corporate image, reputation and identity
Public relations, propaganda and the psychology of persuasion
Ethics and professionalism in public relations
Public relations specialisms
Media relations
Internal communication
Managing community involvement programmes
Issues management
Crisis public relations management
Public relations and the consumer
Business-to-business public relations
Public affairs
Financial Public Relations (FPR)
Public relations for information and communications technologies: principles and planning
Integrated marketing communications
Sponsorship
Sectoral considerations
Corporate communication
Campaigning organisations and pressure groups
Public sector communication and social marketing
Arts, leisure and entertainment public relations
Celebrity and Public Relations
What next? Future issues for public relations