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Strategies for E-Business Concepts and Cases

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ISBN-10: 0273710281

ISBN-13: 9780273710288

Edition: 2nd 2008

Authors: Tawfik Jelassi, Albrecht Enders

List price: $251.40
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This text utilises research, strategic frameworks, a methodological toolset & real-world case studies to link e-business to overall corporate strategy. It builds awareness & sharpens students' analytical understanding of how companies have developed & implemented electronic & mobile commerce strategies in the real world.
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Book details

List price: $251.40
Edition: 2nd
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 8/21/2008
Binding: Hardcover
Pages: 664
Size: 7.50" wide x 9.75" long x 1.25" tall
Weight: 2.794
Language: English

Preface About the authors
Key terminology and evolution of e-business
Building e-business competence through concepts and cases
The E-Business Strategy Framework
Introduction to Part 2 3
The impact of the Internet on the macro-environment and on the industry structure
Markets for e-business
Value creation in e-business
Strategy options for value creation in market spaces
Impact of the Internet on the horizontal boundaries of a firm
Impact of the Internet on the vertical boundaries of a firm
Internal organization of a firms e-business activities
Lessons Learned
A roadmap for e-Business strategy formulation
Case Studies Synopses of case studies
Establishing a national IT infrastructure: the case of the French videotext system Minitel
Business process redesign at CompuNet: standardizing top-quality service through IT
E-Government: the role of information and communication technologies in the modernization of government
The Euro-Arab Management School
To be or not to be on the shelf: grocery retailing through the Internet -- Alcampo (Spain) v. Peapod (USA)
Fighting over the Internet: the virtual battle between (USA) and (Germany)
Cyber-entrepreneurship: the venture in Finland
The experience: is success at hand?
Chateau Online
Banking on the Internet: the Advance Bank in Germany
The Electronic Purse in Portugal: a mere payment system or a socioeconomic revolution?
From e-banking to e-business at Nordea (Scandinavia): the worlds biggest clicks-and-mortar bank
Ducati Motorcycle (Italy): riding traditional business channels or racing through the Internet
Ducati (Italy) v. Harley-Davidson (USA): innovating business processes and managing value networks
Terra Lycos: creating a global and profitable integrated media company the worlds number-one Internet search engine 17 Double Click, Inc.: a strategic transformation
Competing through EDI at Papeteries Brun Passot: making paper pass&#233
CitiusNet: the emergence of a global electronic market
Business-to-business electronic commerce: -- an e-marketplace for small and medium-sized enterprises
B2B e-marketplace in the automotive industry: Covisint -- a co-opetition gamble?
eBay strategy A
eBay strategy B
eBay international
Online file-sharing: the music industrys paradigm shift
12Snap (Germany, UK, Italy): from B2C mobile retailing to B2B mobile marketing (Germany): a mobile payment service
NTT DoCoMo i-mode: value innovation at DoCoMo
Techologies for electronic and mobile commerce