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Simply Strategy The Shortest Route to the Best Strategy

ISBN-10: 0273708783

ISBN-13: 9780273708780

Edition: 2006

Authors: Richard Koch, Peter Nieuwenhuizen

List price: $34.99
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Description:

Are you responsible for devising the strategy for your business unit? Want to make sure you have a smart, achievable and effective strategy but not sure where to start? This book gives you strategy in a nutshell. Everything you need to know to assess your business unit and build an effective strategy for future profitability is here. The core of the book is a step-by-step guide to strategy that coaches the reader through key questions such as: * How do you increase profits quickly? * Who are we and what do we do? * How good is your competitive position? * Is this a good industry to be in? * What do your customers think? * How do you organize and realize your new strategy? There is no wallowing around in abstract theory: this is a highly practical guide to developing real strategy. Two business cases, with all the complicated nitty gritty of the real world, are threaded through the text to bring the concepts and techniques discussed to life. The first follows the voyage of strategy development and discovery taken by a large American tea company; the second describes a globally operating manufacturing business which carries out a so-called 'bottom-up' business analysis. To further enhance the book's application potential, it can be used in conjunction with a specially-developed and customisable software that allows you to generate information and graphs from your own business data - samples of this are available free to readers on the book's companion website.
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Book details

List price: $34.99
Copyright year: 2006
Publisher: FT Press
Publication date: 1/14/2009
Binding: Paperback
Pages: 232
Size: 5.75" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English

Richard Koch is the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor. His ventures have included Filofax, Belgo, Plymouth Gin, Capstone, and Betfair, the world's largest betting exchange. He was educated at the University of Pennsylvania and at Oxford University. His investment successes have propelled him well into The Sunday Times Rich List.

Overview
What business are you in?
Where do you make the money?
How good are your competitive positions?
What skills and capabilities underpin your success?
Is this a good business to be in?
What do the customers think?
What about the competitors?
Should you do something else?
Who are we? : what will we do?
How to raise profits quickly
Conclusion
Selling the need for a new strategy
Strategy and its history
Glossary of strategy terms