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Strategy Bites Back It Is Far More, and Less, Than You Ever Imagined

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ISBN-10: 0273693468

ISBN-13: 9780273693468

Edition: 2005

Authors: Henry Mintzberg, Bruce W. Ahlstrand, Joseph Lampel

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Description:

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious . If that gets us better strategies, fine. But it doesn't; we get worse ones -predictable, generic, uninspiring, dull . Strategy doesn't only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all. The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less…    
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Book details

Copyright year: 2005
Publisher: Pearson Education, Limited
Binding: Paperback
Pages: 304
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.188
Language: English

Introduction
What's in a Word
Introduction
What's in a Buzzword?
"Eenie, Meenie, Minie, Mo..."
What Is Strategy?
Five Ps for Strategy
Beware of Strategy
Are Strategies Real Things?
Swoted by Strategy
Introduction
The Other Tower of Babel
Strategy as a "Little Black Dress"
The CEO as Strategist
The Manager as Orchestra
The Tortoise and the Hare: A Fable for Senior Executives
Jack's Turn
Strategy Carefully
Introduction
The Revolution in Strategic Planning
Jack Welch on Planning
The Seven Deadly Sins of Planning
Planning in Case
Forecasting: Whoops!
Plans in Case You Are Stuck
The Creaetion
How to Plan a Strategy
Speech at the Second Plenary Session of the Eighth Central Committee of the Communist Party of China (November 15, 1956)
Planning and Flexibility
Management and Magic
Figuring Strategy
Introduction
Launching Strategy
Positioning the Derriere: Tooilet Nirvana
The Soft Underbelly of Hard Data
The Glory of Numbers