Strategy Bites Back It Is Far More, and Less, Than You Ever Imagined

Name: Strategy Bites Back It Is Far More, and Less, Than You Ever Imagined
Availability: OutOfStock
ISBN: 9780273693468

ISBN-10: 0273693468

ISBN-13: 9780273693468

Edition: 2005

Authors: Henry Mintzberg, Bruce W. Ahlstrand, Joseph Lampel

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Description:

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious . If that gets us better strategies, fine. But it doesn't; we get worse ones -predictable, generic, uninspiring, dull . Strategy doesn't only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all. The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less…

Book details

Copyright year: 2005
Publisher: Pearson Education, Limited
Binding: Paperback
Pages: 304
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.188
Language: English



Introduction



What's in a Word


Introduction


What's in a Buzzword?


"Eenie, Meenie, Minie, Mo..."


What Is Strategy?


Five Ps for Strategy


Beware of Strategy


Are Strategies Real Things?



Swoted by Strategy


Introduction


The Other Tower of Babel


Strategy as a "Little Black Dress"


The CEO as Strategist


The Manager as Orchestra


The Tortoise and the Hare: A Fable for Senior Executives


Jack's Turn



Strategy Carefully


Introduction


The Revolution in Strategic Planning


Jack Welch on Planning


The Seven Deadly Sins of Planning


Planning in Case


Forecasting: Whoops!


Plans in Case You Are Stuck


The Creaetion


How to Plan a Strategy


Speech at the Second Plenary Session of the Eighth Central Committee of the Communist Party of China (November 15, 1956)


Planning and Flexibility


Management and Magic



Figuring Strategy


Introduction


Launching Strategy


Positioning the Derriere: Tooilet Nirvana


The Soft Underbelly of Hard Data


The Glory of Numbers