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Strategies for E-Business Creating Value Through Electronic and Mobile Commerce

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ISBN-10: 0273688405

ISBN-13: 9780273688402

Edition: 2005

Authors: Tawfik Jelassi, Albrecht Enders

List price: $192.00
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"Strategies for e-business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business, without the hype. This very readable book is clearly the culmination of years where Jelassi, in particular, has remained on the forefront of making e-business very relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research."Prof. Andrew Boynton, Director of the Executive MBA, IMD LausanneDo you want a book that links e-business to overall corporate strategy? That has case studies that investigate the phenomenon as well as the 'dot.bomb' disasters?This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France.Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany
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Book details

List price: $192.00
Copyright year: 2005
Publisher: FT Press
Binding: Hardcover
Pages: 672
Size: 7.75" wide x 9.75" long x 1.00" tall
Weight: 2.794
Language: English

About the authors
Key terminology and evolution of e-business
Building e-business competence through concepts and cases
The E-Business Strategy Framework
Introduction to Part 23 The impact of the Internet on the macro-environment and on the industry structure
Markets for e-business
Value creation in e-business
Strategy options for value creation in market spaces
Impact of the Internet on the horizontal boundaries of a firm
Impact of the Internet on the vertical boundaries of a firm
Internal organization of a firm's e-business activities
Lessons Learned
A roadmap for e-Business strategy formulation
Case Studies
Synopses of case studies
Establishing a national IT infrastructure: the case of the French videotext system Minitel
Business process redesign at CompuNet: standardizing top-quality service through IT
E-Government: the role of information and communication technologies in the modernization of government
The Euro-Arab Management School
To be or not to be on the shelf: grocery retailing through the Internet -- Alcampo (Spain) v. Peapod (USA)6. Fighting over the Internet: the virtual battle between (USA) and (Germany)7. Cyber-entrepreneurship: the venture in Finland
The experience: is success at hand?
Banking on the Internet: the Advance Bank in Germany
The Electronic Purse in Portugal: a mere payment system or a socioeconomic revolution?
From e-banking to e-business at Nordea (Scandinavia): the world's biggest clicks-and-mortar bank
Ducati Motorcycle (Italy): riding traditional business channels or racing through the Internet
Ducati (Italy) v. Harley-Davidson (USA): innovating business processes and managing value networks
Terra Lycos: creating a global and profitable integrated media company the world's number-one Internet search engine
DoubleClick, Inc.: a strategic transformation
Competing through EDI at Papeteries Brun Passot: making paper passe
CitiusNet: the emergence of a global electronic market
Business-to-business electronic commerce: -- an e-marketplace for small and medium-sized enterprises
B2B e-marketplace in the automotive industry: Covisint -- a co-opetition gamble?
eBay strategy A
eBay strategy B
eBay international
Online file-sharing: the music industry's paradigm shift
12Snap (Germany, UK, Italy): from B2C mobile retailing to B2B mobile marketing (Germany): a mobile payment service
NTT DoCoMo i-mode: value innovation at DoCoMo
Appendix Techologies for electronic and mobile commerce