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International Marketing and Export Management

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ISBN-10: 0273686348

ISBN-13: 9780273686347

Edition: 5th 2005 (Revised)

Authors: Gerald Albaum, Edwin Duerr, Jesper Strandskov, Marian Burk Wood

List price: $120.00
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Description:

The fifth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
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Book details

List price: $120.00
Edition: 5th
Copyright year: 2005
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 688
Size: 7.50" wide x 10.50" long x 1.00" tall
Weight: 3.190
Language: English

International Marketing and Exporting
Bases of International Marketing
The International Environment
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Export Market Entry Strategies
Export Entry Modes
Nonexport Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
The Export Order and Physical Distribution
Organization of International Marketing Activities