Research Methods in Business Studies A Practical Guide

Name: Research Methods in Business Studies A Practical Guide
Availability: OutOfStock
ISBN: 9780273681564

ISBN-10: 0273681567

ISBN-13: 9780273681564

Edition: 3rd 2005 (Revised)

Authors: Pervez N. Ghauri, Kjell Gronhaug

List price: $66.67

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Description:

This concise but comprehensive book explains the importance of a scientific approach to business research and problem-solving projects.

Book details

List price: $66.67
Edition: 3rd
Copyright year: 2005
Publisher: FT Press
Publication date: 9/21/2005
Binding: Paperback
Pages: 280
Size: 6.81" wide x 9.25" long x 0.59" tall
Weight: 1.034
Language: English

Professor of services marketingResearch areas: nbsp; - Research methods - Innovations - Buyer behaviour - Marketing strategy - Strategy - Marketing strategies in emergent markets



Introduction



research in business studies



Problem formulation and problem handling in (practical) research



Research designs



Measurements: mapping the empirical world



Data collection and sources



Sampling



Qualitative methods



Data analysis



Writing the final report


References


Appendix


Index