List price: $66.67Edition: 3rdCopyright year: 2005Publisher: FT PressPublication date: 9/21/2005Binding: PaperbackPages: 280Size: 6.50" wide x 9.25" long x 0.50" tall Weight: 1.034Language: English
Professor of services marketingResearch areas: nbsp; - Research methods - Innovations - Buyer behaviour - Marketing strategy - Strategy - Marketing strategies in emergent markets
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