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Research Methods in Business Studies A Practical Guide

ISBN-10: 0273681567

ISBN-13: 9780273681564

Edition: 3rd 2005 (Revised)

Authors: Pervez N. Ghauri, Kjell Gronhaug

List price: $66.67
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Description:

This concise but comprehensive book explains the importance of a scientific approach to business research and problem-solving projects.
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Book details

List price: $66.67
Edition: 3rd
Copyright year: 2005
Publisher: FT Press
Publication date: 9/21/2005
Binding: Paperback
Pages: 280
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 1.034
Language: English

Professor of services marketingResearch areas: nbsp; - Research methods - Innovations - Buyer behaviour - Marketing strategy - Strategy - Marketing strategies in emergent markets

Introduction
research in business studies
Problem formulation and problem handling in (practical) research
Research designs
Measurements: mapping the empirical world
Data collection and sources
Sampling
Qualitative methods
Data analysis
Writing the final report
References
Appendix
Index