International Marketing and Export Management

Name: International Marketing and Export Management
Price: 28.8 USD
Availability: InStock
ISBN: 9780273655213

ISBN-10: 0273655213

ISBN-13: 9780273655213

Edition: 4th 2002

Authors: Gerald Albaum, Jesper Strandskov, Edwin Duerr

List price: $102.00

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The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.

Book details

List price: $102.00
Edition: 4th
Copyright year: 2002
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 696
Size: 7.75" wide x 9.25" long x 1.25" tall
Weight: 2.882




International Marketing and Exporting



Bases of International Marketing



The International Environment



Export Market Selection: Definition and Strategies



Information for International Market(ing) Decisions



Export Market Entry Strategies



Export Entry Modes



Nonexport Entry Modes



Product Decisions



Pricing Decisions



Financing and Methods of Payment



Promotion and Marketing Communication



The Export Order and Physical Distribution



Organization of International Marketing Activities