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International Marketing and Export Management

ISBN-10: 0273655213

ISBN-13: 9780273655213

Edition: 4th 2002

Authors: Gerald Albaum, Jesper Strandskov, Edwin Duerr

List price: $102.00
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Description:

The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
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Book details

List price: $102.00
Edition: 4th
Copyright year: 2002
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 696
Size: 7.75" wide x 9.25" long x 1.25" tall
Weight: 2.882

International Marketing and Exporting
Bases of International Marketing
The International Environment
Export Market Selection: Definition and Strategies
Information for International Market(ing) Decisions
Export Market Entry Strategies
Export Entry Modes
Nonexport Entry Modes
Product Decisions
Pricing Decisions
Financing and Methods of Payment
Promotion and Marketing Communication
The Export Order and Physical Distribution
Organization of International Marketing Activities