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Marketing Strategies A Twenty-first Century Approach

ISBN-10: 0273651927

ISBN-13: 9780273651925

Edition: 2004

Authors: Ashok Ranchhod, Claire Gauzente, Julie Tinson

List price: $120.00
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Description:

For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner for the CIM, bringing a plethora of CIM cases, this cutting edge text will bring students bang up-to-date with recent developments in the fields of sustainability, new technology and the learning organisation.
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Book details

List price: $120.00
Copyright year: 2004
Publisher: Prentice Hall PTR
Publication date: 3/25/2004
Binding: Paperback
Pages: 264
Size: 7.25" wide x 9.25" long x 0.50" tall
Weight: 1.100
Language: English

Preface and acknowledgements
Marketing strategy and concepts
Analysis and segmentation
Stakeholders and marketing
Sustainability and strategy
Building brand relationships
Implementing marketing strategies Organising for marketing
The learning organisation Measuring marketing performance New perspectives in developing marketing strategies
References
Index