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Strategy How to Create and Deliver a Useful Strategy

ISBN-10: 027365022X

ISBN-13: 9780273650225

Edition: 2nd 2000 (Revised)

Authors: Richard Koch

List price: $34.99
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Description:

"Strategy has never been so simple, accessible, powerful and practically directed to raise profits." - Robin Field, Chief Executive, Fairfax Group Behind every business success-story lies a successful strategy, and behind many a business failure lurks a bad strategy. Developing a good business strategy can be remarkably simple, yet strategy has become remote from those who need it most; executives and entrepreneurs. Strategy is most powerful at the sharp end of business, where managers and entrepreneurs are fighting to create and deliver profitable products and services. The Financial Times Guide to Strategy reclaims the power of good business strategy for those who can put it to work at the sharp end. It will turn insight into usefulness and theories into profitable solutions. This best-selling guide is a proven winner for anyone charged with crafting and delivering strategy. In a famously engaging and access able manner Richard Koch's best-selling book helps demystify the world of strategy creation: -demonstrating the power of strategy to raise profits -providing DIY strategy kit for managers -distilling all essential strategic thinking since the 1960s -providing a lively A-Z of strategy concepts, terms and techniquesFor managers, consultants and business students, the Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes and helps to deliver an incisive and practical strategic framework for the real world of business. This is the smart strategy manual that managers everywhere have been waiting for. "I penned this book to strip away the mysteries from strategy and explain in plain language how a successful business strategy can be developed. The books was intended to be a liberating experience for executives, and to show that developing strategy can be easy and fun as well as rewarding." Richard Koch
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Book details

List price: $34.99
Edition: 2nd
Copyright year: 2000
Publisher: FT Press
Publication date: 9/18/2000
Binding: Paperback
Pages: 320
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.298
Language: English

Richard Koch is the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor. His ventures have included Filofax, Belgo, Plymouth Gin, Capstone, and Betfair, the world's largest betting exchange. He was educated at the University of Pennsylvania and at Oxford University. His investment successes have propelled him well into The Sunday Times Rich List.

Foreword to the Second Edition
Foreword to the First Edition
Acknowledgements
Introduction
The use and abuse of strategy
A brief history of strategy
Swings in strategic thinking: Six phases
Towards a synthesis
Progressive approximation in developing strategy
Business Unit Strategy: A do-it-yourself guide
Overview
What businesses are you in?
Where do you make the money?
How good are your competitive positions?
What skills and capabilities underpin your success?
Is this a good industry to be in?
What do the customers think?
What about the competitors?
How do you raise profits quickly?
How do you build long term value?
Conclusion
Additional note on the theory of business unit strategy
Corporate Strategy
The great myth of corporate strategy
Six legitimate roles for the corporate centre
Emergency corporate strategy
Olympian corporate strategy
Acquisition-driven corporate strategy
Market expansion corporate strategy
Competency-based corporate strategy
Performance control corporate strategy
Which corporate strategy is right for your firm?
Common elements of good corporate strategy
Additional note on the theory of corporate strategy
Strategic Thinkers
Strategic Concepts, Tools and Techniques
Strategic Shifts in the Twenty-First Century: The impact of increasing returns, networks, and the net
Index
About the author