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Mastering Global Business Your Single Source Guide to Becoming a Master of Global Business

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Description:

Globalization. The most over-used word in business. What does it actually mean for your company? How do you make sense of what the real issues are for global businesses? How can you make your business truly global?Global companies are local everywhere and foreign nowhere. Easy to say, but hard to do.Managers need to learn how to handle brands, technologies, information, finance and people, innovatively and on a global scale, without creating stifling bureaucracies.Here is your single source guide to becoming a master of global business.Featuring the brightest business minds on the biggest global business topics, including:Jacques Horovitz on global retailing, Jean-Pierre Jeannet on global…    
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Book details

List price: $49.99
Copyright year: 1998
Publisher: FT Press
Publication date: 10/15/1998
Binding: Paperback
Pages: 384
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 2.046
Language: English

Foreword
As business goes global
Gaining global competitiveness
Techno-world
Creating the global organization
Controlling the global organization
Cross-cultural management and leadership
Reaching the global customer
Navigating the tides of global finance
Good citizenship: business and the state
Regional perspectives
Subject index
Name index
Organization index