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Flock and Flow Predicting and Managing Change in a Dynamic Marketplace

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ISBN-10: 0253347599

ISBN-13: 9780253347596

Edition: 2006

Authors: Grant David McCracken

List price: $29.00
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Description:

A fresh look at today's "new" consumer marketplace from marketing guru Grant Mc Cracken
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Book details

List price: $29.00
Copyright year: 2006
Publisher: Indiana University Press
Publication date: 8/16/2006
Binding: Hardcover
Pages: 208
Size: 6.14" wide x 9.25" long x 0.59" tall
Weight: 1.144
Language: English

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Preface
Acknowledgments
Introduction: More Like Marshall
Consumers in a Dynamic Marketplace
In the Flock and Flow
Flock and Flow: Early Systems
Flock and Flow: The Micro Model
Flows
Flocks
Flock and Flow: The Macro Model
The Brand
The Consumer
The Corporation
Flock and Flow: How to Build a System
Seventeen Steps in the Flock and Flow System
Six Marketing Strategies
Where This Book Sits on the Management/Marketing Map
Notes
Index