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| Preface | |
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| Acknowledgments | |
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| Broadcast Station Management | |
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| Management Defined | |
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| Evolution of Management Thought | |
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| The Classical School | |
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| The Behavioral School | |
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| Management Science | |
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| Modern Management Thought | |
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| Management Levels | |
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| Management Functions | |
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| Planning | |
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| Organizing | |
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| Influencing or Directing | |
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| Controlling | |
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| Management Roles | |
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| Interpersonal Roles | |
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| Informational Roles | |
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| Decisional Roles | |
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| Management Skills | |
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| Influences on Management | |
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| The Licensee | |
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| The Competition | |
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| The Government | |
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| The Labor Force | |
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| Labor Unions | |
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| The Public | |
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| Advertisers | |
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| Economic Activity | |
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| The Broadcast Industry | |
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| Social Factors | |
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| Technology | |
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| What's Ahead? | |
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| Summary | |
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| Case Study | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| Financial Management | |
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| The Accounting Function | |
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| Planning Financial Records | |
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| Preparing Financial Statements | |
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| Cost Controls | |
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| Monitoring Financial Progress | |
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| What's Ahead? | |
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| Summary | |
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| Case Study | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| Human Resource Management | |
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| The Functions of Human Resource Management | |
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| Staffing | |
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| Orientation, Training, and Development | |
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| Compensation | |
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| Safety and Health | |
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| Employee Relations | |
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| Human Resource Management and Trade Unions | |
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| The Union Contract | |
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| Union Negotiations | |
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| Reasons for Joining a Union | |
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| Working with Unions | |
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| Human Resource Management and the Law | |
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| Equal Employment Opportunity | |
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| Sexual Harassment | |
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| Computer Use | |
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| What's Ahead? | |
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| Work Force Diversity | |
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| Employee Values | |
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| Downsizing | |
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| Sexual Harassment | |
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| Summary | |
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| Case Study | |
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| Exercises | |
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| Case Study | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| Broadcast Programming | |
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| The Audience | |
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| The Program Department | |
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| Functions | |
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| Organization | |
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| The Program Manager | |
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| Responsibilities | |
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| Qualities | |
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| Influences | |
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| Radio Station Programming | |
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| Formats | |
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| Program Sources | |
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| Strategies | |
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| Television Station Programming | |
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| Program Sources | |
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| Programming Factors | |
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| Scheduling Strategies | |
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| Programming the Network Affiliate | |
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| Network-Affiliate Relations | |
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| Network Programming | |
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| Scheduling | |
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| Programming the Independent Station | |
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| Programming and the Station Representative | |
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| Programming for Children | |
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| Programming and the Community | |
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| What's Ahead? | |
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| Summary | |
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| Case Study: Radio | |
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| Exercises | |
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| Case Study: Television | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| Broadcast Sales | |
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| The Sales Department | |
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| Functions | |
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| Organization | |
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| The General Sales Manager | |
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| Responsibilities | |
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| Qualities | |
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| Time Sales | |
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| The Rate Card | |
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| Sales Policies | |
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| Local Sales: The Account Executive | |
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| National and Regional Sales: The Station Rep | |
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| Research and Sales | |
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| Audience Measurement Terminology | |
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| What's Ahead? | |
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| Summary | |
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| Case Study: Radio | |
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| Exercises | |
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| Case Study: Television | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| Broadcast Promotion and Marketing | |
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| The Promotion and Marketing Director | |
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| Responsibilities | |
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| Qualities | |
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| The Promotion Plan | |
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| Audience Promotion | |
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| Promotion Methods | |
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| Sales Promotion | |
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| Promotion Methods | |
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| What's Ahead? | |
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| Summary | |
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| Case Study: Radio | |
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| Exercises | |
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| Case Study: Television | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| Broadcast Regulations | |
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| Background | |
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| The Role of Broadcast Regulations | |
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| The FCC, the Broadcaster, and the Public Interest | |
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| Other Regulatory Agencies | |
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| Application and Reporting Requirements | |
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| Ownership Policies | |
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| Programming Policies | |
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| Political Broadcasts | |
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| Fairness Doctrine | |
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| Children's Programming | |
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| Prime-Time Access Rule | |
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| Financial Syndication Rules | |
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| Obscenity, Indecency, and Profanity | |
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| Violence | |
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| Racial Slurs | |
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| On-the-Air Hoaxes | |
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| Lotteries | |
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| Other Regulations | |
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| Announcements | |
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| Commercial Policies | |
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| Other Policies | |
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| Public Inspection File | |
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| Operating Requirements | |
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| Fines and Forfeitures | |
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| Regulatory Fees | |
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| Dealing with Complaints | |
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| What's Ahead? | |
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| Summary | |
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| Case Study | |
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| Exercises | |
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| Case Study | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| Managing the Cable Television System | |
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| The Franchising Process | |
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| Franchise Renewal | |
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| Organization | |
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| Programming | |
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| Tiering | |
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| Economics | |
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| Revenues | |
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| Expenses | |
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| Promotion | |
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| Regulation | |
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| What's Ahead? | |
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| Summary | |
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| Case Study | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| Public Broadcast Station Management | |
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| The Structure of Public Broadcasting | |
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| Television | |
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| Organization and Personnel | |
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| Management Tasks | |
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| Radio | |
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| Organization and Personnel | |
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| Management Tasks | |
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| What's Ahead? | |
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| Summary | |
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| Case Study: Television | |
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| Exercises | |
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| Case Study: Radio | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| Entry Into the Electronic Media Business | |
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| Employment | |
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| Ownership | |
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| Purchase of an Existing Facility | |
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| Construction of a New Facility | |
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| What's Ahead? | |
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| Summary | |
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| Case Study: Acquisition | |
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| Exercises | |
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| Case Study: New Build | |
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| Exercises | |
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| Notes | |
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| Additional Readings | |
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| TV Parental Guidelines | |
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| TV Parental Guidelines | |
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| For Programs Designed Solely for Children | |
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| For Programs Designed for the Entire Audience | |
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| Radio Station Manager's Guide: Some Basics of the FCC's Rules and Policies | |
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| Glossary | |
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| Bibliography | |
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| Index | |