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Media and Communication Research Methods An Introduction

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ISBN-10: 023000007X

ISBN-13: 9780230000070

Edition: 2013

Authors: Anders Hansen, Simon Cottle, David Machin

List price: $38.99
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Book details

List price: $38.99
Copyright year: 2013
Publisher: Palgrave Macmillan Limited
Publication date: 5/20/2013
Binding: Paperback
Pages: 328
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Anders Hansen is a lecturer in mass communications at the University of Leicester and is the Deputy Director of the Centre for Mass Communication Research at this institution. . He has over twenty years of experience in media and communications research with his main research interests include science and health communication, media and the environment, news management and journalistic practices, media/new media activism, media roles in relation to education policy and professional status, and the roles of news and other media (including advertising) in representing and influencing political and social issues. He has published widely in journals and books and regularly referees articles for…    

Ruth S. Johnson is a professor emeritus at California State University, Los Angeles. She has served in a variety of educational settings in New Jersey and California. Ruth received her Ed.D. in 1985 from Rutgers, The State University of New Jersey. Her dissertation was titled An Exploratory Study of Academic Labeling, Student Achievement and Student Ethnographic Characteristics. At the K-12 level, she served as a classroom teacher, an instructional consultant, a director of elementary education, an analyst, an assistant superintendent of schools in the areas of curriculum and business, and as a superintendent of schools. She initiated efforts that resulted in raising academic standards and…    

List of tables and figures
Introduction to Media and Communication Research Methods
The research process
Researching ownership and media policy
Inside the producers' domain: ethnography and observational methods
Measuring output: content analysis
Text and talk: Critical Discourse Analysis
Analysing narratives and discourse schema
Symbols, semiotics and spectacle: analysing photographs
Measuring audiences: survey research
Interpreting audiences: focus group interviewing
Dealing with data: computers and analysis software
Subject index
Author/name index