Ethnicity, Inc

ISBN-10: 0226114724

ISBN-13: 9780226114729

Edition: 2009

Authors: John L. Comaroff, Jean Comaroff

List price: $25.00 Buy it from $10.80
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

InEthnicity, Inc.anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San "Bushmen" with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc.is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporationwhile corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.
Used Starting from $18.38
New Starting from $29.78
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Sociology Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $25.00
Copyright year: 2009
Publisher: University of Chicago Press
Publication date: 7/15/2009
Binding: Paperback
Pages: 236
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.990
Language: English

Jean and John L. Comaroff are Professors of Anthropology at the University of Chicago, Fellows ofthe Chicago Center for Contemporary Theory, and Honorary Professors at the University of Cape Town. They are editors most recently of Law and Disorder in the Postcolony (University of Chicago Press 2006), and are currently working on a new book, Ethnicity, Inc.

Prologue
Three or Four Things about Ethno-futures
Questions of Theory
Commodifying Descent, American-style
A Tale of Two Ethnicities
Nationality, Inc., Divinity, Inc., and Other Futures
Conclusion
Acknowledgments
Notes
Bibliography
Index
Plates to follow
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×