Cultural Dimension of International Business

ISBN-10: 0205645283

ISBN-13: 9780205645282

Edition: 6th 2010

Authors: Gary Ferraro

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The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing.KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.MARKET: For cross-cultural trainers and human resources personnel.
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Book details

List price: $68.80
Edition: 6th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 9/29/2009
Binding: Paperback
Pages: 240
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.924
Language: English

Cultural Anthropology and International Business
Introduction: Global Connections
The Anthropological Perspective
Cultural Anthropology and Business
Culture and International Business
The Need for Greater Awareness of the Cultural Environment
International Competency-A National Problem
Culture and International Business: A Conceptual Approach
Culture Defined
Culture Is Learned
Culture Influences Biological Processes
Cultural Universals
Economic Systems
Marriage and Family Systems
Educational Systems
Social Control Systems
Supernatural Belief Systems
Cultural Change
Cultures Are Integrated Wholes
Some Precautions
Corporations Also Have Cultures
Cultural Differences in Business: Challenges and Opportunities
Crass-Cultural Scenarios
Communicating across Cultures: Language
The Need for Linguistic Proficiency in International Business
Linguistic Diversity
Language and Culture
The Influence of Culture on Language
The Influence of Language on Culture
Language Mirrors Values
Linguistic Style
Language and Social Context
Some Additional Complicating Factors
Verbal Dueling
Conversational Taboos
New Modes of Communication in the Twenty-First Century
Cross-Cultural Scenarios
Communicating across Cultures: The Nonverbal Dimension
The Nature of Nonverbal Communication
Body Posture
Hand Gestures
Facial Expressions
Bodily Contact (Touching)
Cross-Cultural Scenarios
Contrasting Cultural Values
The Individual-Collective Dimension
How This Value Plays Out in the Two Types of Societies
Implications for Business
The Equality-Hierarchy Dimension
How This Value Plays Out in the Two Types of Societies
Implications for Business
The Tough-Tender Dimension
How This Value Plays Out in the Two Types of Societies
Implications for Business
The Uncertainty-Avoidance Dimension
How This Value Plays Out in the Two Types of Societies
Implications for Business
The Time Dimension
Precise versus Loose Reckoning of Time
Sequential versus Synchronized Time
Past, Present, and Future Orientations
How This Value Plays Out in Different Types of Societies
Implications for Business
Cross-Cultural Scenarios
Negotiating across Cultures
The Nature of Cross-Cultural Negotiation
Where to Negotiate
Effective Strategies for International Negotiators
Avoid Cultural Cluelessness
Concentrate on Long-Term Relationships, Not Short-Term Contracts
Focus on the Interests behind the Positions
Avoid Overreliance on Cultural Generalizations
Be Sensitive to Timing
Remain Flexible
Prepare Carefully
Learn to Listen, Not Just Speak
Be Realistic about How Others View Us
Act Ethically and with Integrity
The Use of Interpreters
The Global Negotiator
Cross-Cultural Scenarios
Coping with Culture Shock
The Nature of Culture Shock
Minimizing Culture Shock
Cross-Cultural Scenarios
Developing Global Managers
Communication Skills
Personality Traits
Family Circumstances
Global Managers for the Twenty-First Century
Cross-Cultural Scenarios
Cross-Cultural Scenario Discussions
Locating Relevant Cultural Information
The Traditional Anthropological Approach
Culture-Specific Associations
Some Country-Specific Sources
U.S. Government Sources
Sources of Country-Specific News and Current Events
The Electronic Library
Human Resources for Culture-Specific Information
One's Own Company
Foreign Trade Offices
Private-Sector Consultants and Trainers
The Search for Cultural Information Upon Arrival
In-Country Documentary Resources
In-Country Human Resources
Photo Credits
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