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Introducing Electronic Media | |
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The Information Superhighway | |
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The Players | |
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Some Essential Terms | |
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Back to Basics | |
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From Radio to Television | |
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Cultural Precedents | |
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Technological Precedents | |
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Wireless Communication | |
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Emergence of Broadcasting | |
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Broadcasting Becomes an Industry | |
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Government Regulation | |
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Depression Years, 1929-1937 | |
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Early Radio Programs | |
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Radio in World War II, 1939-1945 | |
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Re-1948 TV Development | |
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Growing Pains: Channels, Color, Networks | |
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Golden Age of Television, 1948-1957 | |
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Radio's Response | |
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Cable and Newer Media | |
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Emergence of Cable | |
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Cable Becomes a Major Player | |
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Niche Services | |
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Electronics Revolution | |
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Consumer Media | |
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Broadcasting: Changing Course | |
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Sorting It Out | |
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How Electronic Media Work | |
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Electromagnetism | |
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Radio and Audio Waves | |
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Information, Formats, and Modulation | |
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Wave Propagation | |
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Mutual Interference | |
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AM Stations | |
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FM Stations | |
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Electronic Pictures | |
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TV Channels | |
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Analog TV Transmission | |
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TV Reception | |
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Solid-State Receivers | |
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Cable Systems | |
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Relays, Recording, and the Digital Revolution | |
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Terrestrial Relays | |
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Satellite Relays | |
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Analog Sound Recording | |
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Analog Video Recording | |
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Digital Signal Processing | |
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Digital Recording | |
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Digital TV Transmission | |
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Digital Radio | |
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Networking and Switching | |
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The Internet | |
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Commercial Operations | |
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The Basics | |
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Broadcast Stations | |
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Broadcast TV Networks | |
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Cable | |
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Cable Program Services | |
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Advertising Basics | |
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Advertising Rates | |
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Sale of Advertising | |
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Advertising Standards | |
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Subscription-Fee Revenue | |
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Personnel | |
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Investment, Profit, and Loss | |
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Critique: Bottom-Line Mentality | |
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Noncommercial Services | |
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From Educational Radio to "Public" Broadcasting | |
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National Organizations | |
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Public Stations | |
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Economics | |
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TV Program Sources | |
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Noncommercial TV Programs | |
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Noncommercial Radio Programs | |
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Changing Roles | |
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Programs and Programming Basics | |
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Program Costs | |
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Syndication | |
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Program Types | |
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Entertainment Program Sources | |
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News Sources | |
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Sports Program Sources | |
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Network Schedule Strategies | |
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Local Schedule Strategies | |
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Program Promotion | |
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Programs: Network, Syndicated, Local | |
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Prime-Time Network TV Entertainment | |
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Non-Prime-Time Network TV Entertainment | |
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Network TV Sports | |
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Children's Programs | |
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Network TV News and Public-Affairs Programs | |
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TV Syndicated Programs | |
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Radio Network and Syndicated Programs | |
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Locally Produced TV Programs | |
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Local Radio Programs | |
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Internet Programming | |
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Program Critique | |
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Ratings | |
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Ratings Business | |
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Collecting Data | |
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Sampling | |
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Determining Ratings and Shares | |
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Use and Abuse of Ratings | |
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Broadcast Audiences | |
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Cable Audiences | |
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VCR Audiences | |
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Measuring Internet Use | |
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Other Applied Research | |
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Effects | |
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Developing Effects Research | |
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News | |
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World Events | |
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Politics | |
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Government | |
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Entertainment | |
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Violence | |
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Advertising | |
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Regulation and Licensing | |
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Federal Jurisdiction | |
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Communication Act | |
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FCC Basics | |
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Broadcast Licensing | |
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Operations | |
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Renewal | |
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Enforcement | |
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Cable | |
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Other Electronic Media | |
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Deregulation | |
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Other Regulation | |
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Constitutional Issues | |
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First Amendment | |
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Broadcasting's Limited Rights | |
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First Amendment Status of Other Electronic Media | |
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Things You Can't Say | |
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Obscenity and Indecency | |
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Ownership | |
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Political Access | |
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Public Access | |
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Serving Children | |
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Copyright | |
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Changing Perspectives | |
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Global View | |
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Controlling Philosophies | |
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Pluralistic Trend | |
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Deregulation | |
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Access | |
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Economics and Geography | |
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Programs | |
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Transborder Broadcasting | |
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International Satellites | |
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Cable and Newer Media | |
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Bibliography | |
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Index | |