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Broadcasting in America A Survey of Electronic Media

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ISBN-10: 0205555349

ISBN-13: 9780205555345

Edition: 9th 2001

Authors: Sydney W. Head, Thomas Spann, Michael A. McGregor

List price: $142.20
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The best-selling text in the field for nearly 40 years, "Broadcasting in America" offers authoritative coverage of electronic media. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text' s multidisciplinary perspective enables students to examine the role of electronic media in economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.
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Book details

List price: $142.20
Edition: 9th
Copyright year: 2001
Publisher: Allyn & Bacon, Incorporated
Publication date: 9/15/2000
Binding: Paperback
Pages: 480
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 1.848
Language: English

Introducing Electronic Media
The Information Superhighway
The Players
Some Essential Terms
Back to Basics
From Radio to Television
Cultural Precedents
Technological Precedents
Wireless Communication
Emergence of Broadcasting
Broadcasting Becomes an Industry
Government Regulation
Depression Years, 1929-1937
Early Radio Programs
Radio in World War II, 1939-1945
Re-1948 TV Development
Growing Pains: Channels, Color, Networks
Golden Age of Television, 1948-1957
Radio's Response
Cable and Newer Media
Emergence of Cable
Cable Becomes a Major Player
Niche Services
Electronics Revolution
Consumer Media
Broadcasting: Changing Course
Sorting It Out
How Electronic Media Work
Radio and Audio Waves
Information, Formats, and Modulation
Wave Propagation
Mutual Interference
AM Stations
FM Stations
Electronic Pictures
TV Channels
Analog TV Transmission
TV Reception
Solid-State Receivers
Cable Systems
Relays, Recording, and the Digital Revolution
Terrestrial Relays
Satellite Relays
Analog Sound Recording
Analog Video Recording
Digital Signal Processing
Digital Recording
Digital TV Transmission
Digital Radio
Networking and Switching
The Internet
Commercial Operations
The Basics
Broadcast Stations
Broadcast TV Networks
Cable Program Services
Advertising Basics
Advertising Rates
Sale of Advertising
Advertising Standards
Subscription-Fee Revenue
Investment, Profit, and Loss
Critique: Bottom-Line Mentality
Noncommercial Services
From Educational Radio to "Public" Broadcasting
National Organizations
Public Stations
TV Program Sources
Noncommercial TV Programs
Noncommercial Radio Programs
Changing Roles
Programs and Programming Basics
Program Costs
Program Types
Entertainment Program Sources
News Sources
Sports Program Sources
Network Schedule Strategies
Local Schedule Strategies
Program Promotion
Programs: Network, Syndicated, Local
Prime-Time Network TV Entertainment
Non-Prime-Time Network TV Entertainment
Network TV Sports
Children's Programs
Network TV News and Public-Affairs Programs
TV Syndicated Programs
Radio Network and Syndicated Programs
Locally Produced TV Programs
Local Radio Programs
Internet Programming
Program Critique
Ratings Business
Collecting Data
Determining Ratings and Shares
Use and Abuse of Ratings
Broadcast Audiences
Cable Audiences
VCR Audiences
Measuring Internet Use
Other Applied Research
Developing Effects Research
World Events
Regulation and Licensing
Federal Jurisdiction
Communication Act
FCC Basics
Broadcast Licensing
Other Electronic Media
Other Regulation
Constitutional Issues
First Amendment
Broadcasting's Limited Rights
First Amendment Status of Other Electronic Media
Things You Can't Say
Obscenity and Indecency
Political Access
Public Access
Serving Children
Changing Perspectives
Global View
Controlling Philosophies
Pluralistic Trend
Economics and Geography
Transborder Broadcasting
International Satellites
Cable and Newer Media