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Essentials of Strategic Management

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ISBN-10: 0201421860

ISBN-13: 9780201421866

Edition: 1st 1997

Authors: J. David Hunger

List price: $45.00
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Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses havent had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.
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Book details

List price: $45.00
Edition: 1st
Copyright year: 1997
Publisher: Prentice Hall PTR
Publication date: 8/14/1996
Binding: Paperback
Pages: 192
Size: 7.40" wide x 9.13" long x 0.35" tall
Weight: 0.946
Language: English

Preface
Introduction to Strategic Management
Basic Concepts of Strategic Management
The Study of Strategic Management
Initiation of Strategy: Triggering Events
Basic Model of Strategic Management
Strategic Decision Making
Corporate Governance and Social Responsibility
Corporate Governance: Role of the Board of Directors
Corporate Governance: Role of Top Management
Social Responsibilities and Ethics in Strategic Decision Making
Scanning the Environment
Environmental Scanning and Industry Analysis
Environmental Scanning
Industry Analysis: Analyzing the Task Environment
Competitive Intelligence
Forecasting
Synthesis of External Factors-EFAS
Internal Scanning: Organizational Analysis
Resource-Based View of the Firm
Business Models
Value-Chain Analysis
Scanning Internal Resources and Capabilities
Synthesis of Internal Factors-IFAS
Strategy Formulation
Strategy Formulation: Situation Analysis and Business Strategy
Situational (SWOT) Analysis
Review of Mission and Objectives
Generating Alternative Strategies Using a TOWS Matrix
Business Strategies
Strategy Formulation: Corporate Strategy
Corporate Strategy
Directional Strategy
Portfolio Analysis
Corporate Parenting
Strategy Formulation: Functional Strategy and Strategic Choice
Functional Strategy
The Sourcing Decision: Location of Functions and Competencies
Strategies to Avoid
Strategic Choice: Selection of the Best Strategy
Development of Policies
Strategy Implementation and Control
Strategy Implementation: Organizing for Action
What Is Strategy Implementation?
Who Implements Strategy?
What Must Be Done?
How Is Strategy to Be Implemented? Organizing for Action
International Issues in Strategy Implementation
Strategy Implementation: Staffing and Leading
Staffing
Leading
Evaluation and Control
Evaluation and Control in Strategic Management
Measuring Performance
Strategic Information Systems
Guidelines for Proper Control
Strategic Incentive Management
Introduction to Case Analysis
Suggestions for Case Analysis
The Case Method
Frameworks for Case Analysis
Researching the Case Situation
Financial Analysis: A Place to Begin
Using the Strategic Audit in Case Analysis
Suggested Techniques for Case Analysis and Presentation
Case Analysis
Written Report
Oral Presentation by Teams
Resources for Case Research
Company Information
Economic Information
Industry Information
Directory and Index Information on Companies and Industries
Ratio Analysis Information
Online Information
Strategic Audit of a Corporation
Current Situation
Corporate Governance
External Environment: Opportunities and Threats (SWOT)
Internal Environment: Strengths and Weaknesses (SWOT)
Analysis of Strategic Factors (SWOT)
Strategic Alternatives and Recommended Strategy
Implementation
Evaluation and Control
Index