Converging Media 2013-2014 Update A New Introduction to Mass Communication

Name: Converging Media 2013-2014 Update A New Introduction to Mass Communication
Price: 9.1 USD
Availability: InStock
ISBN: 9780199968466

ISBN-10: 0199968462

ISBN-13: 9780199968466

Edition: 3rd (Revised)

Authors: John V. Pavlik, Shawn McIntosh

List price: $105.95

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Description:

This is a revision of an introduction to mass communication text that uses the technologies we employ every day to explain our current media environment and predict how it might change. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media -print, visual, and audio - relates to and influences the others. This enables students to see the inextricable and dynamic relationship between new media and traditional media formats.We reviewed the current edition of Converging Media. In response to these reviews, the authors have decided to shift the chapter on ethics nearer the chapter on law while still maintaining an early introduction to the topic…

Book details

List price: $105.95
Edition: 3rd
Publisher: Oxford University Press
Publication date: 1/23/2013
Binding: Paperback
Pages: 544
Size: 10.90" wide x 8.50" long x 0.90" tall
Weight: 2.860
Language: English