Pink Ribbon Blues How Breast Cancer Culture Undermines Women's Health

ISBN-10: 0199933995

ISBN-13: 9780199933990

Edition: 2012

Authors: Gayle A. Sulik

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Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease,Pink Ribbon Blueshighlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink logo. Indeed, while survivors and supporters walk, run, and purchase ribbons for a cure, cancer rates rise, the cancer industry thrives, corporations claim responsible citizenship while profiting from the disease, and breast cancer is stigmatized anew for those who reject the pink ribbon model. But Sulik also outlines alternative organizations that make a real difference, highlights what they do differently, and presents a new agenda for the future.
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Book details

List price: $25.95
Copyright year: 2012
Publisher: Oxford University Press, Incorporated
Publication date: 10/1/2012
Binding: Paperback
Pages: 440
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 1.210
Language: English

""Steve Chaplin ""lives in London and is a freelance graphic artist specializing in satirical photomontage. He is also a contributing editor to MacUser magazine, and is a beta tester for Adobe software. He also lectures on Photoshop techniques and the ethics of photomontage. He is the author of three other books: How to Cheat in Photoshop, Icon Design and the Complete Guide to Digital Illustration.

Introduction to the 2012 Edition
What is Pink Ribbon Culture?
The Development of Pink Ribbon Culture
The Breast Cancer Movement
Medical Consumerism
Aesthetics and Normalization
A Cause of Epidemic Proportions, and the Rise of Pink October
Solidarity, Fundraising, and Publicity
Unintended Consequences
Mixed Metaphors: War, Gender, and the Mass Circulation of Cancer Culture
The Masculine and Feminine Ethos of American Cancer Culture
Livestrong and the Masculine Ethos
Gilda's Club and the Feminine Ethos
Pink Femininity
Pink Femininity in Breast Cancer Culture
The She-ro
Consuming Pink: Mass Media and the Conscientious Consumer
The Special Role of Women's Magazines
The Breast Cancer Audience
Branding and the Niche Market of the Socially Aware
Warriors in Pink
The Breast Cancer Brand
Fear and the Pink Menace
Hope and Faith in Breast Cancer Awareness
Goodness, Fundraising, and the Pink Lifestyle
Komen's New Logo
Consuming Medicine, Selling Survivorship
The Breast Cancer Industry
Disease Classification
Medical Technology
The Benefits of Mammography
The Risks of Mammography
Cost/Benefit Analysis
Screening Programs and the Makers of the Machines
Big Pharma
Industry Ties to Advocacy
Under the Pink: Optimism, Selfishness, and Guilt
Ruby's Story
"Becoming" a Breast Cancer Survivor: Learning the Rules
Feeling Rule I: Optimism
Incorporation of the She-ro
Rejecting the She-ro
Feeling Rule 2: Selfishness
She-roic Selfishness (i.e., Rational Coping Strategy)
Selfishness as Confessional
Feeling Rule 3: Guilt
The Inadequate She-ro
Embodied Social Stigma
Family Disruption
The Balancing Act
Taking Care of Myself
The Balancing Act
Setting Boundaries
Accepting Help
Asking for Help
Balancing the Sisterhood
Final Thoughts
Shades of Pink
The Limiting Nature of Words
Narrating One's Illness
Realism and Transcendent Subversion
The Picture Outside the Frame
The Terrible Stories
Rethinking Pink Ribbon Culture
"Not Just Ribbons"
"Think Before You Pink"
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