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| Introduction | |
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| A Lack of Method in Practice Leads to Problems | |
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| The Goals of This Text | |
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| The Immediacy of This Text | |
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| What Is Synthesis? | |
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| A Theory of Synthesis | |
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| Understanding How People Solve Problems | |
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| Acting on an Informed Hunch | |
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| Making a Judgment | |
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| Using Partial or Incomplete Information | |
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| Understanding, and Breaking, Constraints | |
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| Sensemaking, Frames, Models, and Patterns | |
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| The Role of Perspective in Framing Situations | |
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| The Importance of Models in Sensemaking | |
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| Mental Models as a Specific Type of Cognitive Representation | |
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| The Nature of Patterns on Our Experiences | |
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| Abductive Reasoning | |
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| Design Synthesis in a Business Context | |
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| The Value of Synthesis in Driving Innovation | |
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| What Is Innovation? | |
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| Design Synthesis Links Innovation Research and Design | |
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| The Culture of Synthesis | |
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| Challenging Constraints and Questioning Purpose | |
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| Being Playful | |
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| Experiencing Flow | |
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| Using Visualization as a Primary Mechanism of Thought | |
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| Changing a Prohibitive Culture | |
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| Methods and Applicability | |
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| Methods for Making Meaning out of Data | |
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| Externalizing the Process (Get out of Your Laptop!) | |
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| Using Visual Design to Clean up the Mess | |
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| Organizing to Produce Semantic Relationships | |
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| Prioritizing the Data to Emphasize What Is Important | |
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| Judging the Data to Reduce the Quantity | |
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| Enhancing the Data through "Best Guess" | |
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| Intuitive Leaps For Example: Getting to Meaning through Story | |
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| Method: Affinity Diagramming | |
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| How to Apply This Method | |
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| For Example: Parallel Clustering | |
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| Method: Flow Diagramming | |
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| How to Apply This Method | |
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| For Example: The Flow through a Hunter Fan Thermostat | |
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| Methods for Building an Experience Framework | |
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| Telling a Story | |
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| Changing the Scale | |
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| Shifting the Placements | |
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| Method: Concept Mapping | |
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| How to Apply This Method | |
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| For Example: Using Concept Maps in Product Development | |
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| Method: Forced Semantic Zoom ("Ecosystem Mapping") | |
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| How to Apply This Method | |
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| For Example: Breakpoint Diagrams and Other Tools for Transitions | |
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| Method: Forced Temporal Zoom ("Customer Journey Mapping") | |
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| How to Apply This Method | |
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| For Example: The Emotional Touch Points of Shopping | |
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| Methods for Creating Empathy and Insight | |
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| Understanding Chasm 3: Empathy and Insight | |
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| Method: Reframing | |
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| How to Apply This Method | |
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| Method: Insight Combination | |
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| How to Apply This Method | |
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| Conclusion | |
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| Glossary | |
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| Works Cited | |
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| Index | |