Public Speaker / the Public Listener

ISBN-10: 0195329848

ISBN-13: 9780195329841

Edition: 2nd 1999 (Revised)

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Description:

The Second Edition of Wolvin, Berko, and Wolvin's popular text offers students a look at the total public communication process--public speaking and public listening--emphasizing how these two dimensions interrelate as public communicators shape, present, and receive speeches.
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Book details

List price: $99.95
Edition: 2nd
Copyright year: 1999
Publisher: Oxford University Press, Incorporated
Publication date: 3/19/1999
Binding: Paperback
Pages: 330
Size: 10.00" wide x 7.01" long x 0.91" tall
Weight: 1.628
Language: English

The Public Communicator: A Perspective
You and Public Speaking
You as a Public Listener
The Historical Roots of Public Speaking
Cultural Influences in Public Speaking
The Components of Public Communication
The Public Listener: A Perspective
The Importance of Public Listening
The Listening Process
The Purposes of Listening
Listening to Speeches
Improving Listening
The Responsible Public Communicator
Freedom of Expression
Reaching Conclusions
Ethics
The Listenable Speech
The Foundations of Listenability
The Listenable Speaker
Listener Limits
Creating Listenable Messages
Getting Started
Elements of Analysis
Prior Analysis
Process Analysis
Postspeech Analysis
Getting Ready to Listen to a Speech
The Speech Purpose
The Purpose Statement
The Speech Goal
The Speech Topic
The Method of Developing the Speech
Establishing Listening Goals
Developing the Speech: Supporting Materials
Types of Supporting Materials
Vehicles for Presenting Supporting Materials
Supporting Materials--Accuracy, Currency, Presentation
Supplementary Aids
Sources of Supporting Materials
Print Sources of Information
Nonprint Sources of Information
Computer Searches
Recording Your Research
Listening to the Sources
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