Competitive Communication A Rhetoric for Modern Business

Name: Competitive Communication A Rhetoric for Modern Business
Price: 3.67 USD
Availability: InStock
ISBN: 9780195115901

ISBN-10: 0195115902

ISBN-13: 9780195115901

Edition: 1999

Authors: Barry Eckhouse

List price: $57.95

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Description:

Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is viewed both as a process of inquiry and as an act of persuasion--the author reviews principles of reasoning that were central to an age generally credited with having developed the first complete treatment of the art of communication.…

Book details

List price: $57.95
Copyright year: 1999
Publisher: Oxford University Press, Incorporated
Publication date: 12/31/1998
Binding: Paperback
Pages: 304
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.144
Language: English



Preface


Introduction



Rhetoric and Competitive Advantage



Disposition and the Competitive Message



Classical Argument and Modern Business



Refutation: Argument as Inquiry



Strategic Disposition: Presenting the Case



Ethics in Argument: Classical Fallacies



Managing Ethos: Argument and Credibility



Managing Ethos: Conciseness



Managing Ethos: Word Choice



Managing Ethos: Syntax



Managing Ethos: Punctuation



Managing Ethos: Grammar



Electronic Ethos: Computer Revision



Documents: Principled Organization



Documents: Argumentation



Documents: Revision