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| Introduction Advertising Women | |
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| Woman's Attractiveness: The Power that Moves the World (1918) | |
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| Often a Bridesmaid but Never a Bride (1923) | |
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| Should a Gentleman Offer a Tiparillo to a Lab Technician? (1968) | |
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| "When I Grow Up, I'm Going to Be a Judge, or a Senator or Maybe President" (1980), Now Legal Defense & Education Fund | |
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| "I Know She's a Very Important Person" (1987) | |
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| A Western Original Wears a Western Original (1990) | |
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| There's Something about a Soldier (1990), U.S. Army | |
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| What If? (1991), National Women's Political Caucus | |
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| Remember PE Class? (1992) | |
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| Buy What You Want to Buy (1991), American Express Company Men | |
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| "We Smash 'Em Hard" (1918) | |
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| Case #099 B (1928) | |
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| How Joe's Body Brought Him Fame instead of Shame (1944) | |
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| The End of the Skinny Body (1973) | |
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| When Crusher Lizowski Talks about Being a Homemaker, You Listen (1978), Future Homemakers of America | |
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| "Hello?" "How's the Great American Novel Going?" (1982) | |
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| An American Hero (1986) | |
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| Obsession for Men (1989) | |
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| In This world of Total Confusion (1992), Oaktree | |
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| When You're Old, and Tired, and Suspicious, Nike | |
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| The Girl with the Clear Skin Wins (1916), Resinol Soap | |
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| Again She Orders--"A Chicken Salad, Please" (1921), Book of Etiquette | |
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| Shy Person's Guide to a Successful Love Life! (1983), Symphony Press | |
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| LifeStyles Introduces the Strongest Condom Made in America (1987), LifeStyles | |
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| How to Write a Personal Letter by Garrison Keillor (1987), International Paper Company | |
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| "I Learned I Was HIV Positive 5 Years Ago" (1991), San Francisco Black Coalition on AIDS | |
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| Neutrogena Gives You the Clean-Pore Advantage over Acne (1992), Neutrogena | |
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| Automobiles | |
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| "Most Automobiles Are Like Most Men" (1921) | |
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| Her Habit of Measuring Time (1924), Ford Closed Cars | |
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| Lemon (1960) | |
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| Separates the Men from the Boys (1969) | |
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| Which Man Would You Vote For? (1972) | |
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| You're Not | |
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| Why Drive His Car? (1991) | |
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| Marcel Jojola Liked the Saturn SLI So Much, He Had His Customized for Work (1992) | |
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| We Were Cruisin' Highway 34 When Lenny Said (1992) | |
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| Eating and Drinking | |
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| "You're Some Tomato" (1961), Wolfschmidt's Vodka | |
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| How Would You Put a Glass of Ballantine Ale into Words? (1952) | |
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| America (1975), Coca-Cola | |
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| With My Cooking, the Army That Travels on Its Stomach Is Facing a Pretty Bumpy Road (1976), McCormick/Schilling | |
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| Geraldine Chaplin Talks about Her "First Time" (1981), Campari | |
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| They Gave the Board of Education a Lesson in the Constitution (1992) | |
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| Unless We Keep Living the Dream . . . (1992), McDonald's Media | |
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| These Are the Books That Hitler Burned (1966), Great Books | |
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| Why Teenage Girls Stick with Their Mouthwash Longer Than Their Boyfriends (1980), Seventeen | |
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| Some People Are So Opposed to Murder They'll Kill Anyone Who Commits It (1982), Eyewitness News | |
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| Can a Girl Be Too Busy? (1984), Cosmopolitan | |
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| She's a Woman Who Loves Her Job (1990), Good Housekeeping | |
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| It Weighs 8,000,000 Pounds Less Than Your Average Library (1992), SONY | |
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| Swimming at Night Had Never Bothered Me Before (1992), Mitsubishi | |
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| Institutional and Corporate Advertising Do Something Different around Home (1978), Army National Guard Who | |