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Target: Prime Time Advocacy Groups and the Struggle over Entertainment Television

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ISBN-10: 0195063201

ISBN-13: 9780195063202

Edition: Reprint 

Authors: Kathryn C. Montgomery

List price: $32.99
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Description:

Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers. Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles…    
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Book details

List price: $32.99
Publisher: Oxford University Press, Incorporated
Publication date: 4/26/1990
Binding: Paperback
Pages: 288
Size: 5.31" wide x 7.99" long x 0.59" tall
Weight: 0.550
Language: English

Kathryn C. Montgomery is Professor in the Public Communication Division, School of Communication, at American University, where she directs the Project on Youth, Media, and Democracy. As founder of the Center for Media Education, she led a coalition of advocacy groups in a series of successful media policy campaigns on behalf of children and youth. She is the author of Target: Prime Time: Advocacy Groups and the Struggle over Entertainment Television.