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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
Publication date: 2/17/2009
|Designing Customer-Oriented Marketing Strategies|
|Marketing: The Art and Science of Satisfying Customers|
|Strategic Planning and the Marketing Process|
|The Marketing Environment, Ethics, and Social Responsibility|
|Understanding Buyers and Markets|
|Business-to-Business (B2B) Marketing|
|Serving Global Markets|
|Target Market Selection|
|Marketing Research, Decision Support Systems, and Sales Forecasting|
|Market Segmentation, Targeting, and Positioning|
|Relationship Marketing, Customer Relationship Management (CRM), and One-to-One Marketing|
|Product and Service Strategies|
|Category and Brand Management, Product Identification, and New-Product Development|
|Marketing Channels and Supply Chain Management|
|Direct Marketing and Marketing Resellers: Retailers and Wholesalers|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Price Concepts and Approaches|
|Appendix: Creating an Effective Marketing Plan|