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Principles, Elements, and Types of Persuasion

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ISBN-10: 0155023551

ISBN-13: 9780155023550

Edition: 1997

Authors: James Benjamin

List price: $243.95
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In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.
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Book details

List price: $243.95
Copyright year: 1997
Publisher: Wadsworth
Publication date: 8/1/1996
Binding: Paperback
Pages: 400
Size: 7.75" wide x 9.25" long x 0.50" tall
Weight: 1.144
Language: English

Principles of Persuasion: Introduction to Persuasion
Aspects of Persuasion
Rhetorical Principles
Contemporary Principles of Persuasion
Ethics and Persuasion
Elements of Persuasion
Sources
Messages
Channels
Receivers
Types of Persuasion
Persuasive Presentations
Advertising
Sales Interviews
Persuasive Campaign
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