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And Then There's This How Stories Live and Die in Viral Culture

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ISBN-10: 0143117610

ISBN-13: 9780143117612

Edition: 2010

Authors: Bill Wasik

List price: $18.00
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"An odd but happy marriage of sociological observation and Gonzo- style adventure." -Wired Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
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Book details

List price: $18.00
Copyright year: 2010
Publisher: Penguin Publishing Group
Publication date: 8/31/2010
Binding: Paperback
Pages: 208
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.396
Language: English

Introduction: Key Concepts
My Crowd
Experiment: The Mob Project
Experiment: Stop Peter Bjorn and John
I Have a Meme
Experiment: The Right-Wing New York Times
Agent Zero
Experiment: Bill Shiller
Conclusion: Notes for Further Research