Services Marketing An Asia-Pacific and Australian Perspective

Name: Services Marketing An Asia-Pacific and Australian Perspective
Price: 3.87 USD
Availability: InStock
ISBN: 9780138070663

ISBN-10: 0138070660

ISBN-13: 9780138070663

Edition: 2nd 1991

Authors: Christopher H. Lovelock

List price: $75.00

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Description:

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the&Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Book details

List price: $75.00
Edition: 2nd
Copyright year: 1991
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 576
Size: 7.09" wide x 9.45" long
Weight: 2.046
Language: English