E-Commerce 2012

Name: E-Commerce 2012
Availability: OutOfStock
ISBN: 9780138018818

ISBN-10: 0138018812

ISBN-13: 9780138018818

Edition: 8th 2012 (Revised)

Authors: Kenneth C. Laudon, Carol Guercio Traver

List price: $125.99

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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce ;technology change, business development, and social issues ;to provide a coherent conceptual framework for understanding the field.

Book details

List price: $125.99
Edition: 8th
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 11/16/2011
Binding: Hardcover
Pages: 912
Size: 8.25" wide x 10.50" long x 1.50" tall
Weight: 3.410
Language: English




Introduction to E-Commerce



The Revolution is Just Beginning



E-Commerce Business Models and Concepts



Technology Infrastructure for E-commerce



E-Commerce Infrastructure: The Internet, Web, and Mobile Platform



Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps



E-Commerce Security and Payment Systems



Business Concepts and Social Issues



E-Commerce Marketing Concepts: Social, Mobile, and Local



E-Commerce Marketing Communications



Ethical, Social, and Political Issues in E-Commerce



E-Commerce in Action



Online Retail and Services



Online Content and Media



Social Networks, Auctions, and Portals



B2B E-commerce: Supply Chain Management and Collaborative Commerce