E-Commerce 2012

ISBN-10: 0138018812

ISBN-13: 9780138018818

Edition: 8th 2012 (Revised)

Authors: Kenneth C. Laudon, Carol Guercio Traver

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Description:

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce ;technology change, business development, and social issues ;to provide a coherent conceptual framework for understanding the field.
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Book details

List price: $125.99
Edition: 8th
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 11/16/2011
Binding: Hardcover
Pages: 912
Size: 8.25" wide x 10.50" long x 1.50" tall
Weight: 3.410
Language: English

Introduction to E-Commerce
The Revolution is Just Beginning
E-Commerce Business Models and Concepts
Technology Infrastructure for E-commerce
E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
E-Commerce Security and Payment Systems
Business Concepts and Social Issues
E-Commerce Marketing Concepts: Social, Mobile, and Local
E-Commerce Marketing Communications
Ethical, Social, and Political Issues in E-Commerce
E-Commerce in Action
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-commerce: Supply Chain Management and Collaborative Commerce
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