Edition: 8th 2012 (Revised)
List price: $125.99
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Description: For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce ;technology change, business development, and social issues ;to provide a coherent conceptual framework for understanding the field.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $125.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 11/16/2011
Size: 8.25" wide x 10.50" long x 1.50" tall
|Introduction to E-Commerce|
|The Revolution is Just Beginning|
|E-Commerce Business Models and Concepts|
|Technology Infrastructure for E-commerce|
|E-Commerce Infrastructure: The Internet, Web, and Mobile Platform|
|Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps|
|E-Commerce Security and Payment Systems|
|Business Concepts and Social Issues|
|E-Commerce Marketing Concepts: Social, Mobile, and Local|
|E-Commerce Marketing Communications|
|Ethical, Social, and Political Issues in E-Commerce|
|E-Commerce in Action|
|Online Retail and Services|
|Online Content and Media|
|Social Networks, Auctions, and Portals|
|B2B E-commerce: Supply Chain Management and Collaborative Commerce|