Color The Secret Influence

Name: Color The Secret Influence
Price: 9.85 USD
Availability: InStock
ISBN: 9780137799688

ISBN-10: 0137799683

ISBN-13: 9780137799688

Edition: 2000

Authors: Kenenth R. Fehrman, Cherie Fehrman

List price: $50.00

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For any/all design-based courses that emphasize Color Theory. This text presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. Based on well-controlled, scientific studies (which dispel the misinformation about color that has become commonplace), it explores the effects of color on our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences. Color is an integral part of design, and designers need a thorough understanding of color's effects on the end user. This text presents…

Book details

List price: $50.00
Copyright year: 2000
Publisher: Prentice Hall PTR
Publication date: 8/10/1999
Binding: Hardcover
Pages: 233
Size: 7.75" wide x 10.00" long x 0.50" tall
Weight: 1.188
Language: English



Acknowledgments



The Color Connection



Color: Pigment and Light



Color Myths and Biases



Color and Health



Color and Psychology



Color in Interiors



Color in Architecture and Landscape Design



Color in Advertising and Marketing



Color in Fashion and Textile Design



Color in Culture and Society



Color Order Systems



Color: Pushing the Envelope


Index