International Business

ISBN-10: 0137153732

ISBN-13: 9780137153732

Edition: 6th 2010

Authors: Ricky W. Griffin, Michael Pustay

List price: $242.40
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International Business 6/e,is a comprehensive overview of international business it is divided into various business functions, making it clear and easy to understand. In every chapter ldquo;Culture Quest Insightsrdquo; into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience.Topics covered include: the world's marketplaces, the international environment, managing international business and business operations.For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
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Book details

List price: $242.40
Edition: 6th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 1/27/2009
Binding: Hardcover
Pages: 656
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.432
Language: English

The World's Marketplaces
An Overview of International Business
Global Marketplaces and Business Centers
Legal, Technological, and Political Forces
The Role of Culture
Ethics and Social Responsibility in International Business
The International Environment
International Trade and Investment Theory
International Monetary System and the Balance of Payments
Foreign Exchange and International Financial Markets
Formulation of National Trade Policies
International Cooperation among Nations
Managing International Business
International Strategic Management
Strategies for Analyzing and Entering Foreign Markets
International Strategic Alliances
International Organization Design and Control
Leadership and Employee Behavior in International Business
Managing International Business Operations
International Marketing
International Operations Management
International Financial Management
International Human Resource Management and Labor Relations
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