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Strategy and Tactics of Pricing A Guide to Profitable Decision Making (CollegeVersion)

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ISBN-10: 0136690602

ISBN-13: 9780136690603

Edition: 2nd 1994

Authors: Thomas T. Nagle, Reed Holden

List price: $63.00
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Book details

List price: $63.00
Edition: 2nd
Copyright year: 1994
Publisher: Prentice Hall PTR
Publication date: 5/11/1994
Binding: Paperback
Pages: 400
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Strategic Pricing: The Harvest of Your Profit Potential
Costs: Understanding How They Affect Your Pricing and Profits
Financial Analysis: Integrating Costs with Market-Based Pricing
Customers: Understanding and Influencing the Purchase Decision
Competition: Managing Your Market Proactively
Strategy: Integrating the Elements of Profitablility
Price Segmentation: The Key to Capturing Full Value
Life Cycle Pricing: Adapting Strategy in a Changing Environment
Price Negotiation: Tactics in Practice
Marketing Mix: Integrating Pricing with the Product Line, Promotion, and Distribution Strategies
Competitive Advantage: The Key to Sustainable Profitablility
Psychology: Models to Aid in Anticipating Purchase Behavior
Measuring Price Sensitivity: Research Techniques to Supplement Judgement
The Law & Ethics: Determining the Constraints on Profit Maximization