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Strategy and Tactics of Pricing A Guide to Profitable Decision Making (CollegeVersion)

ISBN-10: 0136690602

ISBN-13: 9780136690603

Edition: 2nd 1994

Authors: Thomas T. Nagle, Reed Holden

List price: $63.00
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Book details

List price: $63.00
Edition: 2nd
Copyright year: 1994
Publisher: Prentice Hall PTR
Publication date: 5/11/1994
Binding: Paperback
Pages: 400
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Dr. Reed K. Holden is founder of Holden Advisors, a pricing consulting firm that specializes in working across product, marketing, pricing, and selling functions to improve pricing performance. Dr. Holden is an Adjunct Associate Professor at Columbia University. He has been speaking professionally for twenty years and is a regular keynote speaker on pricing and customer value. He can be reached at R. Burton is cofounder and Vice President of Holden Advisors. He speaks frequently at Fortune 2000 events and conferences, and has developed leading-edge, risk-based models for the pricing industry. He can be reached at more information, please visit:

Strategic Pricing: The Harvest of Your Profit Potential
Costs: Understanding How They Affect Your Pricing and Profits
Financial Analysis: Integrating Costs with Market-Based Pricing
Customers: Understanding and Influencing the Purchase Decision
Competition: Managing Your Market Proactively
Strategy: Integrating the Elements of Profitablility
Price Segmentation: The Key to Capturing Full Value
Life Cycle Pricing: Adapting Strategy in a Changing Environment
Price Negotiation: Tactics in Practice
Marketing Mix: Integrating Pricing with the Product Line, Promotion, and Distribution Strategies
Competitive Advantage: The Key to Sustainable Profitablility
Psychology: Models to Aid in Anticipating Purchase Behavior
Measuring Price Sensitivity: Research Techniques to Supplement Judgement
The Law & Ethics: Determining the Constraints on Profit Maximization