E-Marketing

Name: E-Marketing
Price: 9.89 USD
Availability: InStock
ISBN: 9780136154402

ISBN-10: 0136154409

ISBN-13: 9780136154402

Edition: 5th 2009

Authors: Judy Strauss, Raymond Frost, Adel El-Ansary

List price: $148.87

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Description:

The 5 th edition ofE-Marketingtreats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.For anyone interested in learning more…

Book details

List price: $148.87
Edition: 5th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 10/21/2008
Binding: Paperback
Pages: 480
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.298
Language: English




E-Marketing in Context



Past, Present, and Future



Strategic E-Marketing and Performance Metrics



The E-Marketing Plan



E-Marketing Environment



A World of E-Marketing Opportunities



Ethical and Legal Issues



E-Marketing Strategy



E-Marketing Research



Consumer Behavior Online



Segmentation and Targeting Strategies



Differentiation and Positioning Strategies



E-Marketing Management



Product: The Online Offer



Pricing: The Online Value



The Internet for Distribution



E-Marketing Communication Tools



New Digital Media



Customer Relationship Management



Internet Penetration Worldwide in 2007



50 Social Media Sites Every Marketer Needs



Glossary



References


Index