Edition: 5th 2009
List price: $148.87
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Description: The 5 th edition ofE-Marketingtreats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $148.87
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 10/21/2008
Size: 7.00" wide x 9.00" long x 0.75" tall
|E-Marketing in Context|
|Past, Present, and Future|
|Strategic E-Marketing and Performance Metrics|
|The E-Marketing Plan|
|A World of E-Marketing Opportunities|
|Ethical and Legal Issues|
|Consumer Behavior Online|
|Segmentation and Targeting Strategies|
|Differentiation and Positioning Strategies|
|Product: The Online Offer|
|Pricing: The Online Value|
|The Internet for Distribution|
|E-Marketing Communication Tools|
|New Digital Media|
|Customer Relationship Management|
|Internet Penetration Worldwide in 2007|
|50 Social Media Sites Every Marketer Needs|