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Consumer Behavior

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ISBN-10: 0136110924

ISBN-13: 9780136110927

Edition: 9th 2011

Authors: Michael R. Solomon

List price: $101.99
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For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
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Book details

List price: $101.99
Edition: 9th
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 1/7/2010
Binding: Hardcover
Pages: 688
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 3.520
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.

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