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Economics Principles, Applications and Tools

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ISBN-10: 0136076440

ISBN-13: 9780136076445

Edition: 6th 2010

Authors: Arthur O'Sullivan, Steven Sheffrin, Stephen Perez

List price: $242.67
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Description:

This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts. Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance…    
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Book details

List price: $242.67
Edition: 6th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 4/10/2009
Binding: Paperback
Pages: 800
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.048
Language: English

Arthur O'Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning several teaching awards at both schools. He recently accepted an endowed professorship at Lewis and Clark College, where he teaches microeconomics and urban economics. He is the author of the best-selling textbook, Urban Economics, currently in its sixth edition. Professor O'Sullivan's…    

Arthur O'Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning several teaching awards at both schools. He recently accepted an endowed professorship at Lewis and Clark College, where he teaches microeconomics and urban economics. He is the author of the best-selling textbook, Urban Economics, currently in its sixth edition. Professor O'Sullivan's…    

Arthur O'Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning several teaching awards at both schools. He recently accepted an endowed professorship at Lewis and Clark College, where he teaches microeconomics and urban economics. He is the author of the best-selling textbook, Urban Economics, currently in its sixth edition. Professor O'Sullivan's…    

Introduction and Key Principles
Introduction: What Is Economics?
The Key Principles of Economics
Exchange and Markets
Demand, Supply, and Market Equilibrium
The Basic Conceptsin Macroeconomics
Measuring a Nationrsquo;s Production and Income
Unemployment and Inflation
The Economy in the Long Run
The Economy at Full Employment
Why Do Economies Grow?
Economic Fluctuations
Aggregate Demand and Aggregate Supply
Fiscal Policy
The Income-Expenditure Model
Investment and Financial Markets
Money, Banking, and Monetary Policy
Money and the Banking System
The Federal Reserve and Monetary Policy
Inflation, Unemployment, and Economic Policy
Modern Macroeconomics: From the Short Run to the Long Run
The Dynamics of Inflation and Unemployment
Macroeconomic Policy Debates
The International Economy
International Trade and Public Policy
The World of International Finance
A Closer Look at Demand and Supply
Elasticity: A Measure of Responsiveness
Market Efficiency and Government Intervention
Consumer Choice Using Utility Theory
Market Structures and Pricing
Production Technology and Cost
Perfect Competition
Monopoly and Price Discrimination
Market Entry and Monopolistic Competition
Oligopoly and Strategic Behavior