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ISBN-10: 013607569X

ISBN-13: 9780136075691

Edition: 2010

Authors: Michael Levens

List price: $45.99
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A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text…    
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Book details

List price: $45.99
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 2/3/2009
Binding: Paperback
Pages: 290
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 1.386
Language: English

The Meaning of Marketing
The Market in Marketing
Marketing in an Organization
A Broader Perspective on Marketing
Value for Customers
A Perspective on Behavior
Consumer Insights
The Brand
The Segment, Target and Position
The Marketing Plan
Product and Service Strategies
Pricing Strategies
Supply Chain and Distribution Strategies
Consumer Influence Strategies
Personal Selling Strategies
The Media Mix
The Marketing Mix