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Description: A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $45.99
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 2/3/2009
Size: 8.25" wide x 10.50" long x 0.50" tall
|The Meaning of Marketing|
|The Market in Marketing|
|Marketing in an Organization|
|A Broader Perspective on Marketing|
|Value for Customers|
|A Perspective on Behavior|
|The Segment, Target and Position|
|The Marketing Plan|
|Product and Service Strategies|
|Supply Chain and Distribution Strategies|
|Consumer Influence Strategies|
|Personal Selling Strategies|
|The Media Mix|
|The Marketing Mix|