Edition: 7th 2009
List price: $114.40
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Description: Thisbest-selling bookcontinues to present abrief ldquo;no-nonsense rdquo;approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $114.40
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 9/22/2008
Size: 9.00" wide x 11.00" long x 0.25" tall
|The Contemporary Business World|
|The U.S. Business Environment|
|Business Ethics and Social Responsibility|
|Entrepreneurship, New Ventures, and Business Ownership|
|The Global Context of Business|
|The Business of Managing|
|Organizing the Business|
|Operations Management and Quality|
|People in Organizations|
|Employee Behavior and Motivation|
|Leadership and Decision Making|
|Human Resource Management and Labor Relations|
|Principles of Marketing|
|Marketing Processes and Consumer Behavior|
|Pricing, Distributing, and Promoting Products|
|Information Technology for Business|
|The Role of Accountants and Accounting Information|
|Money and Banking|
|The Legal Context of Business|
|Managing Your Personal Finances|
|Notes, Sources, and Credits Glindex|