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Business Essentials

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ISBN-10: 0136070760

ISBN-13: 9780136070764

Edition: 7th 2009

Authors: Ronald J. Ebert, Ricky W. Griffin

List price: $114.40
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Description:

Thisbest-selling bookcontinues to present abrief ldquo;no-nonsense rdquo;approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
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Book details

List price: $114.40
Edition: 7th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 9/22/2008
Binding: Paperback
Pages: 312
Size: 9.00" wide x 11.00" long x 0.25" tall
Weight: 1.386
Language: English

The Contemporary Business World
The U.S. Business Environment
Business Ethics and Social Responsibility
Entrepreneurship, New Ventures, and Business Ownership
The Global Context of Business
The Business of Managing
Business Management
Organizing the Business
Operations Management and Quality
People in Organizations
Employee Behavior and Motivation
Leadership and Decision Making
Human Resource Management and Labor Relations
Principles of Marketing
Marketing Processes and Consumer Behavior
Pricing, Distributing, and Promoting Products
Managing Information
Information Technology for Business
The Role of Accountants and Accounting Information
Financial Issues
Money and Banking
Managing Finances
Appendices
Risk Management
The Legal Context of Business
Managing Your Personal Finances
Notes, Sources, and Credits Glindex