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Applied Social Psychology

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ISBN-10: 0135331757

ISBN-13: 9780135331750

Edition: 1st 1997

Authors: Stanley W. Sadava, Donald R. McCreary

List price: $261.20
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Description:

Appropriate for undergraduate courses in Applied Social Psychology. Some background in social psychology required. Designed for students with a wide range of interests and skills, this practical, contemporary text takes the methods and theories of social psychology into the real-life settings of today's society, including health, law, the environment, business and the media. Drawing from the academic and practical experience of applied social psychologists who are experts in their fields, it conveys the excitement and potential of social psychology in our society by showing students firsthand how a social psychologist conducts a survey for a client, evaluates a social program, improves the…    
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Book details

List price: $261.20
Edition: 1st
Copyright year: 1997
Publisher: Prentice Hall PTR
Publication date: 11/5/1996
Binding: Paperback
Pages: 400
Size: 7.50" wide x 9.75" long x 1.00" tall
Weight: 1.584
Language: English

Joan C. Chrisler, Ph.D., is a Professor of Psychology and Chair of the Department of Psychology at Connecticut College. She has published extensively on gender roles, the psychology of women, and other topics. She has edited (or co-edited) seven previous books, including Women over 50: Psychological Perspectives (2007, Springer) and Lectures on the Psychology of Women (4th. ed., 2008, McGraw-Hill). She has served as Editor of Sex Roles, as Guest Editor for special issues of Women & Health, Women & Therapy, and Women�s Studies Quarterly, and as a member of the Editorial Boards of Psychology of Women Quarterly and Teaching of Psychology.Donald R. McCreary, Ph.D., is a senior research…    

Applied Social Psychology: An Introduction
Historical Background
Action Research
Post Lewin Action and Reaction
Applying Social Psychology
Practical Theory
Applied Social Psychology Today
Research Methods in Applied Social Psychology
Identifying Research Goals
Defining Variables
Selecting a Research Method
Experimental Designs
Correlational Designs
Quasi-experimental Designs
Qualitative Methods
Avoiding Mono-method Bias
Ethical Considerations
Practical Considerations
Data Analysis
Descriptive Statistics
Inferential Statistics
Research Limitations
Practical Significance
Generalizability
The Contribution of Surveys to Applied Social Psychology
Characteristics of a Survey
A Brief History of the Survey Method
What Makes a Good Survey? Survey Mode
Wording, Format, and Context
Question Wording
Question Format
Question Context
Sample Selection Procedures
Survey Implementation
Estimating Survey Accuracy
Ethical Issues in the Use of Surveys
Conclusions and Implications
Program Evaluation
Programs and Program Evaluation
Purposes of Evaluation
Approaches to Evaluation
The Stakeholder Approach
Utilization-focused Evaluation
Quantitative vs
Qualitative Approaches
Formative and Summative Evaluation
The Developmental Stage Approach to Evaluation
Assessing the Need for Programs
Indicator Approaches
Survey Approaches
Community Impressions Approaches
Assessing a Program's Evaluability
Program Goals
Program Activities
Program Logic or Theory
Assessing a Program's Processes and Services
Management Information Systems
Process Evaluation and Quality Assurance
Assessing Program Outcomes
The Quantitative Approach
Qualitative Approaches
Quantitative or Qualitative?
Assessing Program Costs in Relation to Program
Outcomes
Cost-benefit Analysis
Cost-effectiveness Analysis
Social Psychology of Health Care
Etiology and Recovery
Life Expectancy, Health and Gender
Stress and Social Support
The Sick Role
Life-threatening Illness
Personal Control and Health Care
Reality and Beliefs in Control
Technology and Control
Communication and Adherence to Medical
Recommendations
Physician-patient Interaction
Compliance with Medical Regimens
Changing Medical Practice
The Ph<$$$>