Services Marketing An Asia-Pacific and Australian Perspective

Name: Services Marketing An Asia-Pacific and Australian Perspective
Availability: OutOfStock
ISBN: 9780134613772

ISBN-10: 0134613775

ISBN-13: 9780134613772

Edition: 3rd 1996

Authors: Christopher H. Lovelock

List price: $38.99

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Description:

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the&Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Book details

List price: $38.99
Edition: 3rd
Copyright year: 1996
Publisher: Prentice Hall PTR
Publication date: 2/2/1996
Binding: Paperback
Pages: 660
Size: 7.09" wide x 9.21" long x 1.18" tall
Weight: 2.156
Language: English