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Consumer Behavior Buying, Having, and Being Plus 2014 MyMarketingLab with Pearson EText -- Access Card Package

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ISBN-10: 013347223X

ISBN-13: 9780133472233

Edition: 11th 2015

Authors: Michael R. Solomon

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Book details

Edition: 11th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 4/15/2014
Binding: Mixed Media
Pages: 678
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.190
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.